A Study on Strategic Orientation and the performance of IT Startup : The Mediating Effect of Network

IT스타트업의 전략적 지향성과 성과에 관한 연구 :네트워크 매개효과

  • Shim, Yunsoo (School of Business Administration, Kyungpook National University) ;
  • Seo, Jounghae (School of Business Administration, Kyungpook National University)
  • 심연수 (경북대학교 경영학부) ;
  • 서정해 (경북대학교 경영학부)
  • Received : 2020.01.29
  • Accepted : 2020.02.20
  • Published : 2020.02.29


This study aims at examining the effect of strategic orientation on IT startup performance and analyzing the mediating effect of network in the relationship. The study was conducted on the three dimensions that make up strategic orientation: technological orientation, customer orientation, competitive orientation on firm performance, and the understanding of the role of the network. Empirical research on 94 IT startups as residents of startup support institutions was conducted. The suitability of the research model was evaluated with PLS-SEM. As a result of the empirical analysis, customer orientation and competitive orientation was verified to have a positive effect on network, while Technological orientation was confirmed to have no positive effect. and network mediated the relationship between customer orientation and competitive orientation, while Technological orientation was confirmed to have no positive effect. The results of this study provide startup practitioners with strategic direction and the importance of network establishment and utilization.


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