The Changes in the Internal Organization and Members' Role Identity of Local Broadcasting Companies due to Management Crisis : Focusing on the In-depth Interview

경영 악화에 따른 지역방송사 내부 조직과 구성원의 인식 변화 : 심층인터뷰를 중심으로

  • Jeon, Oh-Yeol (Dept. of Journalism & Mass Communication, Jeonbuk National University) ;
  • Lee, Hee-Chung (Dept. of Broadcasting and Contents, Daejeon Health Sciences College of University) ;
  • Na, Mi-Su (Dept. of Journalism & Mass Communication, Jeonbuk National University)
  • 전오열 (전북대학교 신문방송학과) ;
  • 이희중 (대전보건대학교 방송콘텐츠과) ;
  • 나미수 (전북대학교 신문방송학과)
  • Received : 2020.01.17
  • Accepted : 2020.02.20
  • Published : 2020.02.28


This article researched the changes of terrestrial local broadcasting companies in a crisis of management. According to the following: First, the structure of the internal organization of local broadcasting companies has been changed to put more emphasis on 'management'. Second, most of the interviewees responded that this change was an inevitable choice. However, some responded that their 'role identity' was changing in a negative direction. Third, these changes have led to the emergence of programs that could undermine public interest. It also showed an increase in the production of 'funding-based' programs and 'mobile first' programs.


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