Proposal of Content Recommend System on Insurance Company Web Site Using Collaborative Filtering

협업필터링을 활용한 보험사 웹 사이트 내의 콘텐츠 추천 시스템 제안

  • Kang, Jiyoung (Graduate School of Computer & Information Technology, Korea University) ;
  • Lim, Heuiseok (Department of Computer Science and Engineering, Korea University)
  • 강지영 (고려대학교 컴퓨터정보통신대학원) ;
  • 임희석 (고려대학교 컴퓨터학과)
  • Received : 2019.09.18
  • Accepted : 2019.11.20
  • Published : 2019.11.28


While many users searched for insurance information online, there were not many cases of contents recommendation researches on insurance companies' websites. Therefore, this study proposed a page recommendation system with high possibility of preference to users by utilizing page visit history of insurance companies' websites. Data was collected by using client-side storage that occurs when using a web browser. Collaborative filtering was applied to research as a recommendation technique. As a result of experiment, we showed good performance in item-based collaborative (IBCF) based on Jaccard index using binary data which means visit or not. In the future, it will be possible to implement a content recommendation system that matches the marketing strategy when used in a company by studying recommendation technology that weights items.


Recommendation system;Collaborative filtering;IBCF;Jaccard index;Client-side storage


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