DOI QR코드

DOI QR Code

Study on Vitalization Awareness of Traditional Markets - Focus on Participation in Management Activation Education of Traditional Market Traders -

전통시장 활성화 인식도에 관한 연구 - 전통시장 상인의 경영활성화 교육 참여 여부를 중심으로 -

  • Kim, Yong-Sook (Department of Foodservice Management and Nutrition, Sangmyung University Graduate School) ;
  • Hong, Wan-Soo (Department of Foodservice Management and Nutrition, Sangmyung University)
  • 김용숙 (상명대학교 대학원 외식영양학과) ;
  • 홍완수 (상명대학교 식품영양학과)
  • Received : 2019.08.06
  • Accepted : 2019.09.24
  • Published : 2019.10.31

Abstract

This study aimed to provide insight into methods for activating management of traditional markets by understanding differences in merchant perception according to whether or not the merchant has participated in management activation education. Analysis of merchants' levels of perception of market activation found that educated merchants had a higher perception of pre-post modernization satisfaction, promotion of traditional market revitalization projects, and post-support changes in sales. In a co-marketing context, educated merchants showed significant differences in onnuri gift certificates, bargain sales, festivals and events, and advertisement promotions. With regards to perception of management performances, educated merchants showed statistically significant higher responses for items such as satisfaction with the current vendor, increased sales, and increased customer awareness. The results in this study may be incorporated into the policy-making processes of the government or local governments in order to revitalize traditional markets, and merchant education for activation of management is deemed to be continuously necessary.

Keywords

Traditional market;education;revitalization;performance;marketing

Acknowledgement

Supported by : Sangmyung University

References

  1. Chang HS. 2018. Revitalizing ways of korean traditional markets through a overseas case study: A new approach to revitalize korean traditional markets. Korean Bus Education Review., 33(3):153-173
  2. Cho M. 2010. A study on the comparison of selection attribute's importance and satisfaction, and its correlation with expenditure in korean traditional market : Focusing on the jungsun Five-Day market. master's degree thesis, Sejong University, Korea, pp 89
  3. Choi DG, Hwang HJ, Song IA. 2013. The impacts of the education service quality in the Traditional market merchant college on business. J. Distrib Sci., 11(10):89-90
  4. Choi DG, Hwang HJ, Song IA. 2013. The impacts of the education service quality in the Traditional market merchant college on business. J. Distrib Sci., 11(10):87
  5. Choi SJ, Choi YM. 2009. A study on ways of activating conventional markets. Journal of Korean Society Women's Culture., 18:131-151
  6. Chung KH. 2010. A study of the importance-performance variation of user's evaluation for traditional markets by Facilities modernization. J. of regional associate architectural institute korea., 12(4):31-39
  7. Hong KG. 2008. Effect of environmental renewal project on traditional retail market on the customer's viewpoint : The case of yeongchun public market in the city of yeongchun. J. of Architectural Institute of Korea Planning and Design., 24(11):235-244
  8. Hwang BJ, Lee CG. 2012. The effects of service quality on service value, customer satisfaction, behavior intentions in the traditional market: Focusing on the modera ting effect of perceived pleasure and merchant consciousness. J. Korea Service Management Society Nutr., 13(3):51-53
  9. Hwang BJ, Lee GC. 2012b. The effects of service quality on service value, customer satisfaction, behavior intentions in the traditional market: Focusing on the moderating effect of perceived pleasure and merchant consciousness. J. Korea Ser vice Management Society Nutr., 13(3):31-33
  10. Hur JO. 2004. Case study on the activation of local traditional market. Korean Food Marketing Association., 9(2):157-183
  11. Im CU. 2014. Sustainable revitalization of traditional markets focusing on governance structure, supporting service system and consumer trust. Asia pacific J. of small Business., 36(4):181-213
  12. Im JB, Kim DJ. 2017. A Study on the Influencing Factors on the Activation of Market. J. of Policy Development., 17(2):20-21
  13. Jeju national university industry-academic cooperation foundation. 2017. Survey on sales trends in traditional markets in jeju. Korea, pp 57-60
  14. Jeong CY. 2016. A study on the sustainable growth drivers of traditional markets. doctoral dissertation. master's degree thesis, Baejae University, Korea, pp 49-53
  15. Jung JY. 2017. The effects of government policy and characteristics of traditional market. master's thesis, Chosun University, Korea, pp 90-94
  16. Kang MJ, Lim CK. 2007. A study on the activation methods of the convention market in busan Area. J. Distrib Manag Res., 10(3):95-103 https://doi.org/10.17961/jdmr.10.4.200712.95
  17. Kang HS, Moon JI. 2014. A study on the trait of IPA analysis applied traditional market tourism attraction-Focusing on the visitors in Gangneung central market. Int J. Tourism and Hosp Res., 29(4):94-95
  18. Kang MH, Lim CK. 2007. A study on activation Methods of the conventional Market in Busan Area. J. Distrib Manag Res., 10(3):73-109
  19. Kim HR. 2017. A comparative study on traditional market attractive attributesing IPA and revised IPA: A case of market merchants and visitors. Int J. Tourism and Hosp Res., 31(2):7-9
  20. Kim HR. 2017. A comparative study on traditional market attractive attributes IPA and revised IPA: A case of market merchants and visitors. Int J. Tourism and Hosp Res., 31(2):11-12
  21. Kim MJ, Ryu SM. 2016. Qualitative analysis of traditional market vitalizations: Focused on traditional market in Korea. J. of Channel and Retailing., 11(3):161-163
  22. Kim YH, Chung CM. 2013. A study on the effects of the traditional market modernization project on commercial supremacy vitalizations-Focused on the facilities modernization project. Journal of Residential Environment Institute Korea, 21(4):280-282
  23. Ko H, Yang HS. 2014. The effects of behavioral intention on education service quality of the merchant college-The mediating effect of student satisfaction. J. of Digital Convergence., 12(6):88-89
  24. Kwon HS, Park WK. 2011. Reflective review and development direction of traditional market activation policy. Industrial Management Review., 18(2):1-15
  25. Lee DH, Lee YS. 2013. A study on the effect of government's traditional retail and periodic market policies on revitalization of market: Focused on traditional retail and periodic markets in the urban areas of Daegu and Daejeon. J. of Industrial Economics and Business., 26(5):619-640
  26. Lee JS 2008. A Study on the Activation of traditional markets in the rural areas of research plan Dangjin traditional markets. master's degree thesis, Kongju university, korea, pp 10-19
  27. Lee YR. 2014. A study on the mobile web service research for traditional market's activation. J. of Korea Design Knowledge., 31(1):282
  28. Lee MH. 2013. A study on the awareness of life long education learning outcome of merchant university participants department of lifelong education. master's degree thesis, Soongsil University, Korea, pp 18-19
  29. Lee IS. 2017. Importance-Satisfaction and usage of traditional market foods of undergraduate students in jeonbuk area. J. Korean Soc Food Sci Nutr., 46(1):123-131 https://doi.org/10.3746/jkfn.2017.46.1.123
  30. Lee JH, Kim Y, Kim KH. 2013. Analysis of the influential of traditional markets vitalization of facilities modernization project on traditional markets: Focused on the Jinju Jungang Yudeung markets. J. Korean Regional Development Assoc., 25(1):233-250
  31. Lee SJ, Song JH, Lee JS. 2010. A study on the Activation Plan for Traditional Market Types. J. of Urban Design Institute Korea., 11:113-128
  32. Lee YH. 2001. The effect of service quality on customer satisfaction and service performance. The Academy of Customer Satisfaction Management., pp 457-485
  33. Lim YT, Jeon SM. 2010. A study on the activation plan for traditional market types. Journal of Korea Regional Development., 10(1):165-189
  34. Lim CK. 2007. A Study on Activation of the Conventional Market in Busan Area. master's thesis, Dongeui University, Korea, pp 74
  35. Oh YH, Kim JG, Kim HG. 2016. Strategies for the promotion of traditional markets in Jeju Region. Tourism & Industry Res Institute Korea., 37(1):152-167
  36. Park CY. 2000. A study of satisfaction of customers to the small business development center in korea. J. Small Business Innovation., 22(1):174-176
  37. Park JH, Jung RC, Kim SH. 2014. Service quality of education service. TAM, Integrated approach of educational effectiveness. J. of Korean Entrepreneurship Soc., 9(4):4411-4424
  38. Park SH, Sun IS. 2013. A study on the activation of lnjae traditional market. The e-Business Studies., 14(3):144-148
  39. Ryu SH. 2011. A study on role of government for the revitalization of local commercial areas. master's thesis, Korea University, Korea, pp 77
  40. Suh GH, Yoon SW, Suh CS. 2009. The impacts of entrepreneurial proclivity and merchandising strategy on conventional market and its policy implications. J. Distrib Sci., 7(3):71-100
  41. Lee EK Jung DH. 2018. Onnuri gift certificates, feature duplication, discounts and other incentives, Usage should be high. Available from: http://view.asiae.co.kr/news/view.htm?idxno=2018101511161650103, [accessed 2018.9.18]
  42. Shin JY, Bae JH. 2018. Local currency, the coming future: Gyeonggi-do large-scale introduction 'first case' Blood transfusion in the street. Available from:http://www.kyeongin.com/main/view.php?key=20181112010003721, [accessed 2018.9.17]
  43. The Small and Medium Business Administration. 2016. Small Businessmen Asia Pacific Journal of small Business. Available from: http://www.google.co.kr/urlsa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=2ahUKEwj9iYqd2uTeAhXEVbwKHQcvDLUQFjAAegQIBBAC&url=http%3A%2F%2Fwww.smba.go.kr%2Fcommon%2Fboard%2FDownload.do%3FbcIdx%3D57034%26cbIdx%3D81%26streFileNm%3D20160923055544582.pdf&usg=AOvVaw2cI5YUEniqqkGzA6UIVz37, [accessed 2018.7.14]