IPA분석방법에 의한 내륙연안 크루즈선의 서비스시설 사전-사후 비교 평가

A Service Facilities Evaluation of Inland River Cruise Ship by Pre-Post Comparison Based on IPA Methods

  • 왕습각 (배재대학교/중국 충칭 교통대학교) ;
  • 장운요 (중국 충칭 사범대학교) ;
  • 박근수 (배재대학교 호텔레저경영학과)
  • 투고 : 2019.07.17
  • 심사 : 2019.08.12
  • 발행 : 2019.09.28


유람선의 운영 초기부터 유람선 관광객의 관광경험에 대한 장단점 논란이 다양하게 제기되었으며 내륙연안호화 유람선이 삼협 풍경을 감상할 수 있는 관광경험의 질을 낮출 수 있다고 하는 주장과, 이와는 반대로 유람선관광을 통해 관광경험을 향상시킬 수 있다는 의견도 제시되고 있다. 이 연구에서는, 호화로운 내륙연안 유람선이 제공하는 서비스 시설에 대해 IPA 방식에 근거한 사전-사후 비교를 통해 평가하고자 한다. 본 논문은 삼협지대를 운행하는 호화로운 내륙연안 유람선이 제공하는 서비스 시설에 대한 분석과 함께 유람선여행을 떠나는 관광객들에게 고객이 기대하는 유람선의 서비스 시설 중 최고 수준을 나타내는 원하는 서비스 시설기능을 조사하기 위해 설문지를 작성하도록 했다. 유람선여행 후에, 관광객들은 서비스 시설의 중요성과 서비스 성과를 검토하기 위해 또 다른 설문지를 작성하도록 다시 요청 받았다. IPA평가방법은 내륙 강 유람선에서 제공하는 서비스 시설을 평가하는 데 사용되었다. 마지막으로 내륙연안 유람선의 개선방안에 대한 몇 가지 전략적 제안이 제시되었다.


연구 과제 주관 기관 : Pai Chai University


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