The Development of Public Campaign Message for Prevention of Hearing Loss

청력손실 예방을 위한 공익캠페인 메시지 개발을 위한 연구 : 20대 대학생을 대상으로

  • 선혜진 (경성대학교 창의인재대학 교양학부)
  • Received : 2019.07.26
  • Accepted : 2019.09.14
  • Published : 2019.09.28


Prevention is very important in terms of the fact that the percentage of people in their 10s and 20s experience noise-prone hearing is so serious that it can lead to serious hearing later on. This study examines the effect of the hearing loss prevention public advertisement message on the hearing loss prevention intent of the acceptor according to the type of framing(positive/negative) and self-efficacy information provision (provide information/do not provide information). The perceived risk and future time orientation as individual characteristics of individual participants were set as variables that could influence the message effect. In this paper, we propose a message expression method and effective message delivery method in the aspect of message strategy and effect of execution when promoting understanding and interest in hearing loss prevention.


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