Interactive Advertisement that Feels and Experiences

  • Kim, Yuji (Department of Global Media, Soongsil University) ;
  • Lim, Chan (Department of Global Media, Soongsil University)
  • Received : 2019.06.19
  • Accepted : 2019.06.30
  • Published : 2019.09.30


In this paper, we propose and implement VVVV base interactive advertisement. It has now expanded from the traditional marketing methods of television, radio, newspapers and magazines to become a digital marketing era. However, it is still in the form of infusion-type advertising, similar to traditional marketing techniques. For more innovative we put story and design elements into digital technology. Consumers will feel fresh excitement as they experience advertising. Emotional stories and image will also provide an element for customers to talk to each other. The propose advertisement is design to recognize the movement of people in the corridor by using Arduino and ultrasonic sensor installed in the passageway where many people pass. Arduino and VVVV takes people's movements for a values. This values change the advertising image. In this case, we applied the mask in VVVV so that the image to be reproduced and the image of the background role are displayed when the person passes the sensor. By realizing this interactive advertisement, the objective is to increase the buyer's purchasing power by approaching the buyer more effectively than the existing advertisement.


VVVV;Interactive AD;Arduino;Ultrasonic sensor


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