Information Dissemination Model of Microblogging with Internet Marketers

  • Xu, Dongliang (School of Mechanical, Electrical & Information Engineering, Shandong University) ;
  • Pan, Jingchang (School of Mechanical, Electrical & Information Engineering, Shandong University) ;
  • Wang, Bailing (School of Mechatronics Engineering, Harbin Institute of Technology) ;
  • Liu, Meng (School of Mechanical, Electrical & Information Engineering, Shandong University) ;
  • Kang, Qinma (School of Mechanical, Electrical & Information Engineering, Shandong University)
  • Received : 2017.11.15
  • Accepted : 2018.02.08
  • Published : 2019.08.31


Microblogging services (such as Twitter) are the representative information communication networks during the Web 2.0 era, which have gained remarkable popularity. Weibo has become a popular platform for information dissemination in online social networks due to its large number of users. In this study, a microblog information dissemination model is presented. Related concepts are introduced and analyzed based on the dynamic model of infectious disease, and new influencing factors are proposed to improve the susceptible-infective-removal (SIR) information dissemination model. Correlation analysis is conducted on the existing information dissemination risk and the rumor dissemination model of microblog. In this study, web hyper is used to model rumor dissemination. Finally, the experimental results illustrate the effectiveness of the method in reducing the rumor dissemination of microblogs.


Information Dissemination;Microblog;Rumor Spread;Web Hyper


Supported by : National Natural Science of China, Shandong Provincial Natural Science Foundation


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