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Determinants of Preventive Behavior Intention to the Particulate Matter: An Application of the Expansion of Health Belief Model

미세먼지 예방행동의도 결정요인: 건강신념모델 확장을 중심으로

  • Chung, Donghun (School of Media and Communication, Kwangwoon University)
  • 정동훈 (광운대학교 미디어커뮤니케이션학부)
  • Received : 2019.07.01
  • Accepted : 2019.08.20
  • Published : 2019.08.28

Abstract

The purpose of this study was to investigate the determinants of preventive behavior intention to the particulate matter. The results based on the survey of 280 university students showed that the perceived susceptibility and barriers to the particulate matter do not have statistically significant effects on the preventive behavior intention. However, perceived severity and benefits, subjective norm, and self-efficacy to the particulate matter had statistically significant positive effects on the preventive behavior intention. The results of this study suggested that communication strategies to increase perceived severity and benefits, subjective norm and self-efficacy should be required to improve the degree of preventive behavior intention to the particulate matter of college students. It is expected to contribute explaining preventive actions against environmental hazards such as air pollution in the future.

Keywords

Perceived Severity;Perceived Benefits;Subjective Norm;Self-Efficacy;Particulate Matter

Acknowledgement

Supported by : National Research Foundation of Korea

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