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Comparative Analysis of User Experience with Delivery Applications -Focused on BaeMin, Yogiyo, Baedaltong-

배달 애플리케이션을 통한 사용자 경험 비교분석 -배달의 민족, 요기요, 배달통을 중심으로-

  • Ko, Eun-Sung (Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 고은성 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2019.05.23
  • Accepted : 2019.08.20
  • Published : 2019.08.28

Abstract

This study is to compare and analyze three leading delivery applications in Korea. As using of mobile Phone increases, the frequency of delivery applications is increasing. Nevertheless, there are still problems in usabilities. So the usability of three Applications were analyzed through an in-depth interview. Factors affecting user experience's satisfaction were identified through a 7-point scale based on Honeycomb, and the results were similar with in-depth interview, indicating what and why users overwhelmingly preferred delivery applications. This study is intended to enhance usability of all applications by analyzing the user experience of delivery applications, deriving the strengths of each vendor, applying them to all applications, and further applying the new technological ideas gained from interviews.

Keywords

User Experience;Mobile;Delivery Application;In-depth interview;Honeycomb

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