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Exploring the Factors of Decision Making by the Psychological Power of Smartphone

스마트폰의 심리적 파워에 의한 의사결정 요인 탐색

  • Park, So-young (Dept. of Management Information Systems, Jeju National University) ;
  • Kim, Mincheol (Dept. of Management Information Systems, Jeju National University)
  • 박소영 (제주대학교 경영정보학과) ;
  • 김민철 (제주대학교 경영정보학과)
  • Received : 2019.07.09
  • Accepted : 2019.08.20
  • Published : 2019.08.28

Abstract

The purpose of this study was to explore factors that influence decision making for smartphone users. This study sets intimacy, personal connection, use & dependence, familiarity and expertise, efficacy and effectance, self-identity, and control as independent variables and sets decision making as dependent variables. In this study, 200 smartphone users were collected and analyzed through questionnaires, and Smartpls 3.0 was used to understand the impact between variables. Five of the six factors that affected smartphone users' psychological strength were analyzed to have affected their decision-making. In addition, we examined the relationship between psychological effects and use period as a control variable. The results of this study can be used as a basis for the consumer behavior of smartphone devices in the development of smartphone devices.

Keywords

The Fourth Industrial Revolution;smartphone;Psychological Power;Smartphone Psychological Ownership(SPO);Decision-Making

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