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A Comparative Study on Technology Readiness Index of Third Party Payment Service Between Korea and China

제3자 모바일 결제서비스 기술준비도의 한.중 비교

  • Kim, Jongki (Dept. of Business Administration, School of Business, Pusan National University) ;
  • Cheng, Xiao (Dept. of Business Administration, Graduate School, Pusan National University) ;
  • Kim, Jiyun (Dept. of Business Administration, Graduate School, Pusan National University)
  • 김종기 (부산대학교 경영대학 경영학과) ;
  • 청샤오 (부산대학교 경영학과) ;
  • 김지윤 (부산대학교 경영학과)
  • Received : 2019.05.08
  • Accepted : 2019.08.20
  • Published : 2019.08.28

Abstract

The mobile payment service, which shows remarkable growth, appears to have different situations between Korea and China. Based on the recent research, we tried to confirm that there is a difference in the technology readiness index of third-party mobile payment service between Korea and China. The data were collected from a survey of Korean and Chinese university students. As a method of analysis, t-test was conducted for each factor. The results show that there is a difference between China and Korea in all factors of technology readiness. In particular, Chinese users' optimism, innovation and discomfort were higher and insecurity was higher in Korean users. These results are expected to provide a strategic approach to expand the use of third-party mobile payment services.

Keywords

Third-Party Mobile Payment Service;Technology Readiness Index;Optimism;Innovation;Discomfort;Insecurity

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