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The effect of beauty interest on mask pack satisfaction and repurchase intention

뷰티관심도가 마스크팩 사용만족도 및 재구매 의도에 미치는 영향

  • Kim, Jung-Min (About sku Beauty arts, Graduate School of Seo Kyeong University) ;
  • Kim, Eun-Sook (Beauty Art, Professor School of Seo Kyeong University)
  • 김정민 (서경대학교 미용예술대학원 미용예술학과) ;
  • 김은숙 (서경대학교 미용예술대학)
  • Received : 2019.07.20
  • Accepted : 2019.08.20
  • Published : 2019.08.28

Abstract

The purpose of this study is to analyze the effect of beauty interest on the satisfaction of mask pack use and repurchase. This study analyzed data from 305 copies of the questionnaire on SPSS. The analysis was done using the v21 statistical package program. The results of the analysis showed that the sub-factors of beauty interest had a statistically significant positive (+) effect on the mask-pack satisfaction level, and the sub-factors of mask-pack satisfaction level had a positive effect on repurchase intention. As a result of this study, the higher the consumers' beauty interest, the more important the satisfaction of using the mask pack, and accordingly, the intention to repurchase was increased. Through this study, we can expect successful marketing effects if the mask pack sales company understands the needs of consumers and uses them as marketing elements.

Keywords

Beauty interest;Mask Pack;satisfaction;Repurchase intention;Marketing

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