DOI QR코드

DOI QR Code

#Looksperfectgram: The Relationship between Perfectionistic Self-Presentation, Self-Construal, Self-Efficacy and Intention to Use Instagram

개인특성에 따른 인스타그램 사용의도: 완벽주의적 자기제시, 자기효능감, 자아해석을 중심으로

  • 안가영 (브랜드 평판 연구소) ;
  • 한은경 (성균관대학교 미디어커뮤니케이션학과)
  • Received : 2019.04.24
  • Accepted : 2019.07.20
  • Published : 2019.07.28

Abstract

Instagram, a photo and image centered social networking service, has received increasing attention these days, from scholars and practitioners. However, little is known about the social and psychological factors that lead consumers to use this service. To provide a baseline understanding on Instagram users, the current study was conducted to discover perfectionistic self-presentation tendency expressed by the Instagram users and explore the relationships between identified perfectionistic self-presentation and intention to use Instagram variables with 250 participants. In addition, this study tried to determine the moderator effect of self-efficacy and self-construal. A comprehensive survey was directed and a total of 380 participants were recruited to verify anticipated hypotheses and research questions. The research results suggest that perfectionistic self-presentation has five sub factors: others conscious self-presentation, subjective self-presentation, environmental adaptation self-presentation, self-expansion self-presentation, and social self-presentation. The implications of this research findings are discussed.

Keywords

SNS;Perfectionistic self-presentation;Self-efficacy;Self-construal;Intention to use Instagram

Table 1. Perfectionistic Self-presentation

DJTJBT_2019_v17n7_317_t0001.png 이미지

Table 2. Confirmatory Factor Analysis Model Fitness Index

DJTJBT_2019_v17n7_317_t0002.png 이미지

Table 3. Results of Demographic Characteristics

DJTJBT_2019_v17n7_317_t0003.png 이미지

Table 4. Result of Moderator Regressions between Variables

DJTJBT_2019_v17n7_317_t0004.png 이미지

References

  1. S. H. Yu. (2018). A study on usability improvement of Instagram for users in their 40s and 50s. Journal of the Korea Convergence Society, 9(9), 177-182.
  2. S. H. Choi. (2016). A study on smart campus information services. Journal of Convergence for Information Technology, 6(3), 79-83.
  3. J. K. Lee, K. J. Lee, & J. S. Yang. (2019). Analysis of a causal relationship between collective emotion and behavior to sport issues in SNS. Journal of Convergence for Information Technology, 9(2), 165-171.
  4. J. Mander. (2016. Jan. 17). GWI social Q1-4 2015: Global Web Index's quarterly report on the latest trends in social networking. http://insight.globalwebindex.net/social.
  5. J. Mander. (2018. Mar. 3). GWI Social Q1-4 2017: Global Web Index's quarterly report on the latest trends in social networking. https://cdn2.hubspot.net/.../GWI-Social-Summary-Q1-2017.pdf
  6. Y. Amichai-Hamburger, & G. Vinitzky. (2010). Social network use and personality. Computers in Human Behavior, 26(6), 1289-1295. https://doi.org/10.1016/j.chb.2010.03.018
  7. E. Lee, J. A. Lee, J. H. Moon, & Y. Sung. (2015). Pictures speak louder than words: Motivations for using Instagram. Cyberpsychology, Behavior, and Social Networking, 18(9), 552-556. https://doi.org/10.1089/cyber.2015.0157
  8. J. A. Seo, & Y. J. Huh. (2019). Art class for preventing from cyberbullying by using pictogram. Journal of the Korea Convergence Society, 10(2), 149-158.
  9. N. B. Ellison, C. Steinfield, & C. Lampe. (2007). The benefits of Facebook friends: Social capital and college students' use of online social network sites. Journal of Computer-Mediated Communication, 12(4), 1143-1168. https://doi.org/10.1111/j.1083-6101.2007.00367.x
  10. X. Ma. (2013). The Analysis about the Korean Overseas Students' Behavioral Intention of China's Domestic Tourism Based on the Model of Extensive Goal-Directed Behavioral. Master's thesis, Daegu University, South Korea.
  11. K. Lup, L. Trub, & L. Rosenthal. (2015). Instagram# instasad?: exploring associations among instagram use, depressive symptoms, negative social comparison, and strangers followed. Cyberpsychology, Behavior, and Social Networking, 18(5), 247-252. https://doi.org/10.1089/cyber.2014.0560
  12. P. L. Hewitt, G. L. Flett, S. B. Sherry, M. Habke, M. Parkin, R. W. Lam, B. McMurtry, E. Ediger, P. Fairlie & M. B. Stein. (2003). The interpersonal expression of perfection: Perfectionistic self-presentation and psychological distress. Journal of Personality and Social Psychology, 84(6), 1303-1325. https://doi.org/10.1037/0022-3514.84.6.1303
  13. J. L. Ridgway, & R. B. Clayton. (2016). Instagram unfiltered: Exploring associations of body image satisfaction, Instagram #selfie posting, and negative romantic relationship outcomes. Cyberpsychology, Behavior, and Social Networking, 19(1), 2-7. https://doi.org/10.1089/cyber.2015.0433
  14. A. Bandura. (1999). Social cognitive theory of personality. In L. Pervin, & O. John (Eds.), Handbook of personality, 2nd ed..
  15. R. Hogan. (1982). A socioanalytic theory of personality. In Nebraska symposium on motivation. University of Nebraska Press.
  16. R. M. Kowalski, & M. R. Leary. (1990). Strategic self-presentation and the avoidance of aversive events: Antecedents and consequences of self-enhancement and self-depreciation. Journal of Experimental Social Psychology, 26(4), 322-336. https://doi.org/10.1016/0022-1031(90)90042-K
  17. M. Jain, & P. M. Sudhir. (2010). Dimensions of perfectionism and perfectionistic self-presentation in social phobia. Asian Journal of Psychiatry, 3(4), 216-221. https://doi.org/10.1016/j.ajp.2010.08.006
  18. S. B. Sherry, P. L. Hewitt, G. L. Flett, D. L. Lee-Baggley, & P. A. Hall. (2007). Trait perfectionism and perfectionistic self-presentation in personality pathology. Personality and Individual Differences, 42(3), 477-490. https://doi.org/10.1016/j.paid.2006.07.026
  19. G. Ahn. (2015). How does the self congruity with the luxury brands and emotional brand attachment affect brand loyalty: Moderating effects of self-construal. Master's thesis. Sungkyunkwan University: Seoul.
  20. J. L. Aaker, & A. Y. Lee. (2001). I seek pleasures and we avoid pains: The role of self-regulatory goals in information processing and persuasion. Journal of Consumer Research, 28(1), 33-49. https://doi.org/10.1086/321946
  21. H. R. Markus, & S. Kitayama. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224-253. https://doi.org/10.1037/0033-295X.98.2.224
  22. H. R. Markus, S. Kitayama, & R. J. Heiman. (1996). Culture and basic psychological principles. In E. T. Higgins & A. W. Kruglanski (Eds.), Social psychology: Handbook of basic principles. (pp. 857-913). New York: Guilford.
  23. D. A. Briley, & R. S. Wyer. (2002). The effect of group membership salience on the avoidance of negative outcomes: Implications for social and consumer decisions. Journal of Consumer Research, 29(3), 400-415. https://doi.org/10.1086/344426
  24. K. A. Bollen. (1989). Structural equations with latent variables. New York: Wiley.
  25. M. E. Gist, & T. R. Mitchell. (1992). Self-efficacy: A theoretical analysis of its determinants and malleability. Academy of Management Review, 17(2), 183-211. https://doi.org/10.5465/amr.1992.4279530
  26. H. Khang, J. K. Kim, & Y. Kim. (2013). Self-traits and motivations as antecedents of digital media flow and addiction: The internet, mobile phones, and video games. Computers in Human Behavior, 29, 2416-2424. https://doi.org/10.1016/j.chb.2013.05.027
  27. H. J. Woo. (2007). A study on the influence of mobile phone users' self-traits on mobile phone addiction: Focusing on self-esteem, self-efficacy, and self-control. Korean Journal of Broadcasting, 21(2), 391-427.
  28. P. L. Hewitt, & G. L. Flett. (1991). Perfectionism in the self and social contexts: Conceptualization, assessment, and association with psychopathology. Journal of Personality and Social Psychology, 60(3), 456-470. https://doi.org/10.1037/0022-3514.60.3.456
  29. M. Snyder, & S. Gangestad. (1986). On the nature of self-monitoring: Matters of assessment, matters of validity. Journal of Personality and Social Psychology, 51(1), 125-139. https://doi.org/10.1037/0022-3514.51.1.125
  30. J. H. Ha. (2011). Development and validation study of perfectionistic self-presentation scale-korean version, Korean Journal of Counseling, 12(4), 1211-1230. https://doi.org/10.15703/kjc.12.4.201108.1211
  31. U. Scholz, B. G. Dona, S. Sud, & R. Schwarzer. (2002). Is general self-efficacy a universal construct? Psychometric findings from 25 countries. European Journal of Psychological Assessment, 18(3), 242-251. https://doi.org/10.1027//1015-5759.18.3.242
  32. E. E. Hardin, F. T. Leong, & A. A. Bhagwat. (2004). Factor structure of the self-construal scale revisited implications for the multidimensionality of self-construal. Journal of Cross-Cultural Psychology, 35(3), 327-345. https://doi.org/10.1177/0022022104264125
  33. M. Fishbein, & I. Ajzen. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.