An Exploratory Study on Artificial Intelligence Quality, Preference and Continuous Usage Intention: A Case of Online Job Information Platform

인공지능이 적용된 온라인 구인정보 플랫폼의 품질 및 선호가 지속사용의도에 미치는 영향에 관한 탐색적 연구

  • An, Kyung-Min (The Cooperative Department of Techno-Management, Dongguk University) ;
  • Lee, Young-Chan (Department of Business Administration, Dongguk University Gyeongju)
  • 안경민 (동국대학교 테크노경영협동과정) ;
  • 이영찬 (동국대학교 경주캠퍼스 경영학부)
  • Received : 2019.04.28
  • Accepted : 2019.07.20
  • Published : 2019.07.28


The purpose of this study is to clarify the continuous usage intention of artificial intelligence products and services. In this study, we try to define the artificial intelligence quality and preference on the online job information platform and investigate the effect of artificial intelligence on continues usage intention. A survey of artificial intelligence users was conducted and recalled 184. The empirical analysis shows that the artificial intelligence quality and preference have a positive effect on satisfaction, and that the satisfaction has significant effect on the intention of continuing use. but the artificial intelligence quality does not significantly affect the intention of continuing use. These results are expected to provide useful guidelines for artificial intelligence technology products or services in the future.


Information Process Theory;Artificial Intelligence Quality;Preference;Satisfaction;Continuous Usage Intention

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Fig. 1. User information process framework

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Fig. 2. Research model

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Fig. 3. Result of hypothesis tests

Table 1. Operation definition and Measurement items

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Table 2. Exploratory factor analysis

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Table 3. Results of reliabilities and validity

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Table 4. Result of correlation matrix and discriminant validity

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Table 5. Second-order model test

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Table 6. Summary of hypothesis testing

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