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Analyses of the Domestic Research Trends and Future Research Directions of the Pure Play Internet Banks through Literature Review

문헌분석을 통한 인터넷전문은행에 관한 국내 연구동향 및 향후 연구방향 고찰

  • 김재덕 (동국대학교 서울캠퍼스 경영대학 경영정보학과) ;
  • 옥성환 (동국대학교 서울캠퍼스 경영대학 경영정보학과) ;
  • 황경태 (동국대학교 서울캠퍼스 경영대학 경영정보학과)
  • Received : 2019.04.24
  • Accepted : 2019.07.20
  • Published : 2019.07.28

Abstract

Major objective of the study are to analyze the trends of domestic research on pure play internet banks and to propose the future research directions of the ares. To achieve the objectives, this study first summarize the basic concepts and current status of pure play internet banks, establish analysis criteria, and analyze 56 papers based on the criteria. Major research results and future research directions are summarized as follows: non-empirical research should utilize mathematical/conceptual model rather than opinion/guidance, and empirical research should employ secondary data analysis method; in case of the individual level analysis, research on the bank personnel, and on use/outcome of customers should be performed; more organizational level studies should be performed; and in case of societal level research, impact of the pure play internet banks should be analyzed in depth.

Keywords

Pure Play Internet Banks;Internet Banks;Research Trends;Future Research Directions;Literature Review

Table 1. Research theme by level of analysis

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Table 2. Research Mothods

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Table 3. Publication year

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Table 4. Research approach

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Table 5. Research methods of non-empirical studies

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Table 6. Research methods of empirical studies

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Table 7. Level of analysis

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Table 8. Individual level – publication year

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Table 9. Individual level - theme

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Table 10. Individual level – research variable

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Table 11. Organizational level – research variable

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Table 12. Societal level – publication year

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Table 13. Societal level – theme

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Table 14. Societal level – detail theme and literature related to law/regulation

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