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On utilizing PLS-SEM based IPM method - Focused on export competitiveness factor

PLS-SEM 기반 IPM 방법 활용 - 수출 경쟁력 요인 대상

  • Kim, Mincheol (Dept. of Management Information Systems, Jeju National University)
  • 김민철 (제주대학교 경영정보학과)
  • Received : 2019.04.22
  • Accepted : 2019.07.20
  • Published : 2019.07.28

Abstract

The aim of this study was to apply the Importance-Performance Map (IPM) method based on PLS-SEM by extending the importance-performance analysis (IPA), which is an existing method to grasp strategic policies through the difference of importance and satisfaction of existing competitiveness factors. For this application, this study was applied to research related to policy measures that can survive and spread in global competition by analyzing strategic factors of information technology (IT) convergence industry. The development of IT convergence industry, which is the subject of this study, has the effect of revitalizing related industry development and employment activation. Therefore, this study expanded the possibility of applying this research methodology to research the strategic factors to activate exports of SMEs (Small and medium-sized enterprises) in the convergency industry. In order to achieve this goal, the analytical methodology of this study was applied and the policy measures for IT SMEs. Therefore, based on the analysis results of this study, this study can apply this research methodology to other fields as a strategic tool in establishing and enforcing policies for export activation of IT convergence industry.

Keywords

PLS-SEM;Importance-Performance Map;Convergence;Export;Fourth industry revolution

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Fig. 1. Research model

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Fig. 2. IPM diagram based on importance and performance of each factor

Table 1. The performance level of each factor

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Table 2. Classification of factors in quadrants by IPM analysis

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Acknowledgement

Supported by : Jeju National University

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