Validating the Concept of the Business Art and the Model for the Business Art Making Process: A Grounded Theory based Approach

경영예술 개념 및 경영예술 창작 모형의 타당성 평가 연구: 근거이론적 접근

  • 박지연 (이화여자대학교 경영대학) ;
  • 김효근 (이화여자대학교 경영대학) ;
  • 서현주 (이화여자대학교 경영대학)
  • Received : 2019.04.08
  • Accepted : 2019.05.28
  • Published : 2019.06.30


The purpose of this study is to evaluate the concept of the Business Art and the validity of the Business Art making process model, as well as to confirm the creative value of art in the business environment. The research data were collected using in-depth interviews and the collected data were analyzed by applying the grounded theory. As a result of the study, various experts in the fields of business and arts evaluated the concept of the Business Art and contents of the Business Art process model as generally valid, considering that they were actually applicable in light of their own experiences. This study establishes a new theory by verifying the transferability of academic research on the new concept of the Business Art, and presents a new viewpoint different from the existing one in the relationship between business and art. Also, the implication of this study lies in that it provided the basis for establishing the method and system that apply the concept of the Business Art and its process to business in the future.


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