A Phenomenological Study Defining the Fundamentals between Artistic Stimulation and the Creation of a Product-Service Innovation Idea

학습자의 경영예술 창작 체험이 제품-서비스 혁신 아이디어 생성에 미치는 영향에 대한 현상학적 연구

  • 윤아영 (이화여자대학교 경영대학) ;
  • 김효근 (이화여자대학교 경영대학) ;
  • 서현주 (이화여자대학교 경영대학)
  • Received : 2019.04.08
  • Accepted : 2019.05.28
  • Published : 2019.06.30


This study investigates cognitive and emotional changes in individuals to clarify the principle between artistic stimulation and business innovation idea generation based on phenomenological research methodology. We conducted in-depth interviews with six participants who participated in the artistic creation program of business art, and derived meanings from their experience. As a result, we presented 4 essential categories, 8 main subjects, and 20 sub-subjects; 1) Optimizing rational and creative thinking, 2) Projecting oneself to the artist, finding balance, 3) Having room in mind to view the surroundings, finding insight into the world, 4) Eureka moment, crossing the boundary between business and art. We also found out participants of the program 1) Gradually expanded the criteria, 2) In chaotic directions, and 3) Leaded business creativity through from a non-form to reality throughout the project experience, The attempt to identify business phenomena by using phenomenological qualitative research methods had an academic significance regarding the unfamiliarity of the method in the business administration area. Moreover, this study broadened the possibility of promoting creativity by art in business areas. The study verified the categories and subjects of the business art, paving the way towards application in the real business situation.


  1. 김선화, 이영선 2011. "문화경영이 기업의 조직성과 에 미치는 영향 연구," 문화예술경영학연구 (4:1), pp. 3-31.
  2. 김소영, 안성아, 장대철 2013. "예술기반 창조경영의 개념과 유형," 문화경제연구 (16:2),
  3. 김효근, 박지연, 이우현, 윤아영 2016. "The Development of the Concept of Business Art and The Modeling the Business 이화여자대학교 경영예술연구센터 Working Paper Series WP_001.
  4. 김효근, 서현주, 방현정, 이경은, 탁희주 2019. "경영은 예술인가?: 경영예술, 경영에 대한 과학-예술관점," 경영정보분야 하계 통합 학술대회 자료집, 2019년 5월 24-25일.
  5. 박순영 2003. "특집: 질적 연구방법의 철학적 배경," 간호학탐구 (12:1), pp. 7-37.
  6. 박지연, 김효근, 서현주 2019. 경영예술 개념 및 경영예술 창작 모형의 타당성 평가 연구 : 근거이론적 접근을 활용하여. 지식경영연구 (20:2), pp. 155-182.
  7. 박현주. 최진 2006. "감성 (Sensibility) 의 개념 분석," 기본간호학회지 (13:1), pp. 140-149.
  8. 손태원 2005. "창의성중심 조직행동연구의 현황과 과제 - 개인수준의 창의성을 중심으로,' 지식경영연구 (6:2), pp. 1-26.
  9. 유혜령 2015. "현상학적 질적 연구의 논리와 방법: Manen 의 연구방법론을 중심으로," 가족과 상담 (5), pp. 1-20.
  10. 이근호 2007. "질적 연구 방법론으로서의 현상학-독특성과 보편성 사이의 변증법적 탐구 양식," 교육인류학연구 (10), pp. 41-64.
  11. 이명천. 이종헌. 김정현 2011. "위조품 소비의 의미에 관한 현상학적 연구," 광고학연구 (22:5), pp. 49-68.
  12. 이우현 2016. 예술가적 작품 창조체험이 경영창의성에 미치는 영향에 관한 현장 실험연구. 이화여자 대학교 대학원 석사학위 논문.
  13. 정상원. 김영천 2014. "연구에서의 현상학적 글쓰기의 전략과 방법의 탐구," 교육문화연구 (20:3), pp. 5-42.
  14. 최용주. 유성신 2015. "대학생들의 페이스북 이용경험에 관한 현상학적 연구: 자아표현과 기업의 마케팅 커뮤니케이션에 대한 의미를 중심으로," 광고학연구 (26:6), pp. 185-211.
  15. Amabile, T. M. 1983. "The Social Psychology of Creativity: a Componential Conceptualization," Journal of Personality and Social Psychology (45:2), pp. 357-376.
  16. Amabile, T. M., Barsade, S. G., Mueller, J. S., and Staw, B. M. 2005. "Affect and Creativity at Work," Administrative Science Quarterly (50:3), pp. 367-403.
  17. Arthur, W. B. 1996. "Increasing Returns and the New World of Business," Harvard business review (74:4), pp. 100-109.
  18. Barron, F. and Harrington, D. M. 1981. "Creativity, Intelligence, and Personality," Annual Review of Psychology (32:1), pp. 439-476.
  19. Boyle, M. E. and Ottensmeyer, E. 2005. "Solving Business Problems through the Creative Power of the Arts: Catalyzing Change at Unilever," Journal of Business Strategy (26:5), pp. 14-21.
  20. Collingwood, R. G. 1966. Essays in the Philosophy of Art. Indiana University Press
  21. Creswell, J. W. 1998. Qualitative Inquiry and Research Design: Choosing among Five Traditions. London: Sage Publications.
  22. Danto, A. 1981. The Transfiguration of the Commonplace, Cambridge, Mass: Harvard University Press.
  23. Darso, L. 2004. Artful Creation : Learning-Tales of Arts-in-Business. Samfundslitteratur
  24. Dissanayake, E. 2001. Homo Aestheticus: Where Art Comes from and Why. University of Washington Press.
  25. Eisner. E. W. 1995. "What Artistically Crafted Research Can Help Us Understand about Schools," Educational Theory (45:I), pp. 1-6.
  26. Gardner, H. 1993. Multiple Intelligences. New York: Basic Books.
  27. Gioia, D. and Ford, C. 1996. "Tacit Knowledge, Self-Communications, and Sensemaking in Organizations." In L. Thayer (Ed.) Organization Communication: Emerging Perspectives Norwood, NJ: Ablex, pp.83-102.
  28. Giorgi, A. 1997. "The Theory, Practice, and Evaluation of the Phenomenological Method as a Qualitative Research," Journal of Phenomenological Psychology (28:2), pp. 235-261.
  29. Guilford, J. P. 1950. "Creativity," American Psychologist (14), pp. 205-208.
  30. Higgins, J. M. 1994. "Creating Creativity," Training & Development, (48:11), pp. 11-16.
  31. Husserl, E. 1950. Cartesianische Meditationen und Pariser Vortrage. Nijhoff, Den Haag.
  32. Kvale, S. 1996. InterViews: Learning the Craft of Qualitative Research Interviewing, Sage.
  33. Levinson, J. 2003. The Oxford Handbook of Aesthetics, Oxford University Press.
  34. Lincoln, Y. S. and Guba, E. G. 1985. Naturalistic inquiry. Sage.
  35. Madhok, A. and Tallman, S. B. 1998. Resources, Transactions and Rents: Managing Value through Interfirm Collaborative Relationships," Organization Science (9:3), pp. 326-339.
  36. Newell, A. 1980. Physical symbol systems. Cognitive Science. pp. 135-183.
  37. Nissley, N. 2010. Arts Based Learning at Work: Economic Downturns, Innovation Upturns, and the Eminent Practicality of Arts in Business, Journal of Business Strategy (31:4), pp. 8-20.
  38. Nonaka, I. 1994. A Dynamic Theory of Organizing Knowledge Creation, Organization Science (5:1), pp.14-37.
  39. Rogers, C. 2012. On Becoming a Person: A Therapist's View of Psychot herapy. Houghton Mifflin Harcourt.
  40. Rothenberg, A. 1990. Creativity and Madness : New Findings and Old Stereotypes. Johns Hopkins University Press.
  41. Schiuma, G. 2011. The value of arts for business. Cambridge University Press.
  42. Shusterman, R. 1997. "The End of Aesthetic Experience," Journal of Aesthetics and Art Criticism (55), pp. 29-41.
  43. Schwab, K. 2017. The Fourth Industrial Revolution. Penguin UK.
  44. Sternberg, R. J. and Lubart, T. I. 1996. "Investing in Creativity," American Psychologist (51:7), pp. 677-688.
  45. Sternberg, R. J. and Lubart, T. I. 1999. "The Concept of Creativity: Prospects and Paradigms," Handbook of creativity (1), pp. 3-15..
  46. Strauss, A. and Corbin, J. 1990. Basics of Qualitative Research. Newbury Park, CA: Sage.
  47. Torrance, E. P. 2010. The Torrance Tests of Creative Thinking-Norms-Technical Manual Research Edition-Verbal Tests, Forms A and B-Figural Tests, Forms A and B. Princeton.
  48. Treffinger, D. J. and Feldhusen, J. F. 1996. "Talent Recognition and Development: Successor to Gifted Education," Talents and Gifts (19:2), pp. 181-193.
  49. United Nations Conference on Trade and Development(UNCTAD). 2010. Creative Economy Report 2010. Retrieved from
  50. Van Kaam, A. 1969. "Existential Crisis and Human Development," South African Journal of Pedagogy (3:1), pp. 63-74.
  51. Van Manen, M. 1977. "Linking Ways of Knowing with Ways of Being Practical," Curriculum inquiry (6:3), pp. 205-228.
  52. Wolcott, H. F. 1994. Transforming Qualitative Data: Description, Analysis, and Interpretation. Sage.