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Impact of Service Quality of Cosmetic Road Shop Male Sales Staff on Purchase Intention

화장품 로드샵 남성 판매종사원의 서비스품질이 구매의사에 미치는 영향

  • 원경희 (건국대학교 뷰티디자인전공) ;
  • 정연자 (건국대학교 의료생명대학)
  • Received : 2019.03.22
  • Accepted : 2019.05.20
  • Published : 2019.05.28

Abstract

Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

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Fig. 1. Research model

Table 1. Components of quality of service

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Table 2. Demographic characteristics of subjects

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Table 3. Validation and validation of measurement tools

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Table 4. Correlation analysis

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Table 5. Hypothesis Verification Result

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