DOI QR코드

DOI QR Code

Estimating the WTP of Smart Tourism Experience for Economic Persistence of Smart Tourism Using a Contingent Valuation Method

스마트관광의 경제적 지속성을 위한 스마트관광 체험의 지불가치 추정: CVM을 이용하여

  • 정희정 (경희대학교 일반대학원 호텔경영학과) ;
  • 구철모 (경희대학교 호텔관광대학 컨벤션경영학과) ;
  • 정남호 (경희대학교 호텔관광대학 호텔경영학과)
  • Received : 2019.02.12
  • Accepted : 2019.02.26
  • Published : 2019.03.31

Abstract

Numerous city problems have arisen in some tourist cities as tourists enter the city beyond the limits of its capacity. As an alternative to this problem, the discussion of smart tourism cities has led many cities to pursue urban planning with the aim of transforming them into smart tourism cities. Therefore, the present study attempted to discuss the city self-reliance that smart tourism cities need to solve a number of problems and grow as a happy city, both residents and tourists, who are the ultimate goal in the long-term goals. More specifically, this study aims to provide basic data for the economic growth of cities that are most fundamental in city's self-reliance by assessing the economic value of smart tourism. To achieve this research purpose, the economic value of smart tourism was estimated using the Contingent Valuation Method (CVM), and the results showed that each person is willing to pay 220,709 won. This is about 10,000 won higher than the 211,163 won announced by the National Travel Survey in 2017, which is estimated to be of higher economic value when recognized as smart tourism. On the basis of these results, this study provided basic policy data in promoting smart tourism cities as well as expanding understanding of smart tourism.

Acknowledgement

Supported by : 한국연구재단

References

  1. 강수연, 이희정 2011. "도시 창조성에 영향을 미치는 지역특성요인에 관한 연구," 국토계획 (46:5), pp. 81-92.
  2. 구철모, 김정현, 정남호 2014. "스마트 관광 생태계의 이론화와 활용," Information Systems Review, (16:3), pp. 69-87. https://doi.org/10.14329/isr.2014.16.3.069
  3. 구철모 2016. "4차 산업혁명과 스마트관광도시," 한국관광정책 (65), pp. 65-72.
  4. 김영준 2011. "제5차 권역별 관광개발계획(안) 수립 현황," 한국관광정책 (46), pp. 76-80.
  5. 설진아, 최은경 2018. "GAFA의 플랫폼 전략과 네트워크 효과 유형 분석," 방송통신연구 (102), pp. 104-140.
  6. 이경민, 배채윤, 정남호 2018. "4차 산업혁명 시대의 공유경제 생태계 정책 제안: 우버 (Uber) 사례를 중심으로," 지식경영연구 (19:1), pp. 175-202. https://doi.org/10.15813/kmr.2018.19.1.010
  7. 이충기 2003. 관광응용경제학. 서울: 일신사.
  8. 이충기, 조윤미 2004. "CVM을 이용한 체험관광의 가치평가," 관광연구저널 (18:2), pp. 217-232.
  9. 이충기 2005. "CVM을 이용한 DMZ 생태관광자원의 가치평가," 관광레저연구 (17:4), pp. 65-81.
  10. 정남호, 이현애, 구철모 2013. "체험경제요인이 지식기반 모바일 증강현실의 수용에 미치는 영향: 쾌락적 정보시스템 관점," 지식경영연구 (14:4), pp. 121-136.
  11. 정찬영, 이훈 2014. "축제의 경제적 지속성을 위한 축제 입장료 지불 가치 추정," 관광연구논총 (26:2), pp. 153-174.
  12. 정희정, 이현애, 엄태휘, 정남호 2017. "스마트 관광 생태계 분석을 통한 공유가치 창출 방안," 서비스경영학회지 (18:5), pp. 165-186.
  13. 한상열 1995. "Contingent Valuation의 세 가지 기법을 이용한 산림휴양가치 평가에관한 연구: 팔공산 자연공원의 사례," 경북대학교: 대구.
  14. 국제신문 2018. "부산시 '통합 관광포털' 추진," http://www.kookje.co.kr/news2011/asp/newsbody.asp?code=0200&key=20181228.22012012269
  15. Almeida-Garcia, F., Pelaez-Fernandez, M. A., Balbuena-Vazquez, A., and Cortes-Macias, R. 2016. "Residents' perceptions of tourism development in Benalmadena (Spain)," Tourism Management (54), pp. 259-274. https://doi.org/10.1016/j.tourman.2015.11.007
  16. Boes, K., Buhalis, D., and Inversini, A. 2015. "Conceptualising smart tourism destination dimensions," In Information and communication technologies in tourism 2015, Springer, cham, pp. 391-403).
  17. Buhalis, D., and Amaranggana, A. 2013. "Smart tourism destinations," In Information and communication technologies in tourism 2014, Springer, cham, pp. 553-564.
  18. Buhalis, D., and Amaranggana, A. 2015. "Smart tourism destinations enhancing tourism experience through personalisation of services," In Information and communication technologies in tourism 2015, Springer, cham, pp. 377-389.
  19. Chung, N., Tyan, I., and Chung, H. C. 2017. "Social Support and Commitment within Social Networking Site in Tourism Experience," Sustainability (9:11), pp. 2102-2125 https://doi.org/10.3390/su9112102
  20. Clarke, S. E., and Gaile, G. L. 1992. "The next wave: Postfederal local economic development strategies," Economic Development Quarterly (6:2), pp. 187-198. https://doi.org/10.1177/089124249200600207
  21. DeFilippis, J. (1999). Alternatives to the "New Urban Politics: finding locality and autonomy in local economic development," Political Geography (18:8), pp. 973-990. https://doi.org/10.1016/S0962-6298(99)00031-1
  22. Duffield, J. W., and Patterson, D. A. 1991. "Inference and optimal design for a welfare measure in dichotomous choice contingent valuation," Land Economics (67:2), pp. 225-239. https://doi.org/10.2307/3146413
  23. Duffield, J. W., and Patterson, D. A. 1991. "Inference and optimal design for a welfare measure in dichotomous choice contingent valuation," Land Economics (67:2), pp. 225-239. https://doi.org/10.2307/3146413
  24. Frew, E. A., and Shaw, R. N. 1999. "The relationship between personality, gender, and tourism behavior," Tourism Management (20:2), pp. 193-202. https://doi.org/10.1016/S0261-5177(98)00081-8
  25. Gretzel, U., Sigala, M., Xiang, Z., and Koo, C. 2015. "Smart tourism: foundations and developments," Electronic Markets (25:3), pp. 179-188. https://doi.org/10.1007/s12525-015-0196-8
  26. Gretzel, U., Werthner, H., Koo, C., and Lamsfus, C. 2015. "Conceptual foundations for understanding smart tourism ecosystems," Computers in Human Behavior (50), pp. 558-563. https://doi.org/10.1016/j.chb.2015.03.043
  27. Gretzel, U., Zhong, L., and Koo, C. 2016. "Application of smart tourism to cities," International Journal of Tourism Cities (2:2), pp. 108-124 https://doi.org/10.1108/IJTC-12-2015-0032
  28. Guo, Y., Liu, H., and Chai, Y. 2014. "The embedding convergence of smart cities and tourism internet of things in China: An advance perspective," Advances in Hospitality and Tourism Research (AHTR) (2:1), pp. 54-69.
  29. Hadker, N., Sharma, S., David, A., and Muraleedharan, T. R. 1997. "Willingness-to-pay for Borivli National Park: evidence from a contingent valuation," Ecological economics (21:2), pp. 105-122. https://doi.org/10.1016/S0921-8009(96)00094-8
  30. Hanemann, W. M. 1984. "Welfare evaluations in contingent valuation experiments with discrete responses," American journal of agricultural economics (66:3), pp. 332-341. https://doi.org/10.2307/1240800
  31. Hays, S., Page, S. J., and Buhalis, D. 2013. "Social media as a destination marketing tool: its use by national tourism organisations," Current issues in Tourism (16:3), pp. 211-239. https://doi.org/10.1080/13683500.2012.662215
  32. Kim, K., Uysal, M., and Sirgy, M. J. 2013. "How does tourism in a community impact the quality of life of community residents?," Tourism Management (36), pp. 527-540. https://doi.org/10.1016/j.tourman.2012.09.005
  33. Lee, C. K. 1997. "Valuation of nature-based tourism resources using dichotomous choice contingent valuation method," Tourism Management (18:8), pp. 587-591. https://doi.org/10.1016/S0261-5177(97)00076-9
  34. Lee, C. K., and Han, S. Y. 2002. "Estimating the use and preservation values of national parks' tourism resources using a contingent valuation method," Tourism management (23:5), pp. 531-540. https://doi.org/10.1016/S0261-5177(02)00010-9
  35. Lehto, X. Y., O'Leary, J. T., and Morrison, A. M. 2004. "The effect of prior experience on vacation behavior," Annals of Tourism Research (31:4), pp. 801-818. https://doi.org/10.1016/j.annals.2004.02.006
  36. Loomis, J., Kent, P., Strange, L., Fausch, K., and Covich, A. 2000. "Measuring the total economic value of restoring ecosystem services in animpaired river basin: results from a contingent valuation survey," Ecological economics (33:1), pp. 103-117. https://doi.org/10.1016/S0921-8009(99)00131-7
  37. Martin, D. 2007. "Management learning exercise and trainer's note for building grounded theory in tourism behavior," Journal of business research (60:7), pp. 742-748. https://doi.org/10.1016/j.jbusres.2007.03.002
  38. Neuhofer, B., Buhalis, D., and Ladkin, A. 2014. "A typology of technology-enhanced tourism experiences," International Journal of Tourism Research (16:4), pp. 340-350. https://doi.org/10.1002/jtr.1958
  39. Nichols, C. M., and Snepenger, D. J. 1988. "Family decision making and tourism behavior and attitudes," Journal of Travel Research (26:4), pp. 2-6. https://doi.org/10.1177/004728758802600401
  40. Nomura, N., and Akai, M. 2004. "Willingness to pay for green electricity in Japan as estimated through contingent valuation method," Applied Energy (78:4), pp. 453-463. https://doi.org/10.1016/j.apenergy.2003.10.001
  41. Perdue, R. R., Long, P. T., and Allen, L. 1990. "Resident support for tourism development," Annals of tourism Research (17:4), pp. 586-599. https://doi.org/10.1016/0160-7383(90)90029-Q
  42. Sorg, C. F., and Nelson, L. J. 1987. "Net economic value of waterfowl hunting in Idaho," Resource bulletin RM-12, Fort Collins, CO: USDA Forest Service.
  43. Tang, L., Manthiou, A., Morrison, A., Shin, J., and Chiang, L. 2012. "A holistic approach to activity preference patterns: international tourists and their visits to Shanghai, China," International Journal of Tourism Sciences (12:1), pp. 107-136.
  44. Tyrvainen, L., and Vaananen, H. 1998. "The economic value of urban forest amenities: an application of the contingent valuation method," Landscape and urban planning (43:1-3), pp. 105-118. https://doi.org/10.1016/S0169-2046(98)00103-0