Platform Business and Value Creation: Using Public Open Data

플랫폼 비즈니스와 가치 창출: 개방형 공공데이터 활용

  • Han, Junghee (aSoftware Engineering Dept, Hongik University)
  • Received : 2019.02.01
  • Accepted : 2019.03.09
  • Published : 2019.03.31


Variety of data have been opened or connected by several levels of government. In smart city initiatives, open data become the source of a new business model. This paper is to foster ways of public open data (POD) by analyzing the start-up company that utilizes POD. In order to fulfill it, this paper adapts the case study research. Findings say that POD has potential to validate and further enrich the platform business. But to find which types of public open data are most prevalent is insufficient. To do this, it is more needed that sophisticated and many cases should be examined. However, this paper shows that platform business by using POD could lead to reduce the cost and increase the benefits for both providers and customers. From the findings, this paper shows that public open data has an important role not only to boost new venture creations which are prevalent ways of smart city but also to foster different platforms enabling new value capture and creation according to development of internet of things based on ICT technology.


Supported by : Hongik University


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