Background of Revised Medical Law Article 57 (Revision of Medical Advertising Review System), - The Social Ethics and Public Value of Advertising

개정의료법 57조(의료광고 사전심의제도 개정)의 배경, - 광고의 사회적 윤리성과 공익적 가치

  • Cho, EunHee (Department of Advertising and Public Relations, Hanyang University)
  • Received : 2019.02.20
  • Accepted : 2019.03.22
  • Published : 2019.03.30


The medical advertising review system which was revised and implemented on September 28, 2018, was revived. In this paper, we examine the implications of social ethics and public value of advertising under 4 perspectives of advertising, present the direction of future medical advertising, and suggest the meaning and expected effect of the preliminary medical advertising review system.


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