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A Study of Educational Renovation on the Advertising Curriculum in the Fourth Industrial Revolution

4차 산업혁명시대, 광고학 교육과정 혁신에 관한 연구

  • Han, Sangpil (Department of Advertising and Public Relations, Hanyang University)
  • 한상필 (한양대학교 광고홍보학과)
  • Received : 2018.12.02
  • Accepted : 2019.03.20
  • Published : 2019.03.28

Abstract

The purpose of this paper was to develop advertising curriculum demanded in advertising industry in the fourth industrial revolution. A survey was conducted targeting 121 human resources manager in advertising agencies. The results showed that advertising curriculum in Korean university was far behind coping with the fourth industrial revolution and needed to improve for suitable curriculum reform process. The results indicated that proper methods of operation for advertising curriculum were project based learning, practical work based education, convergence education with theory and practical work, and connection with software education. Practical and theoretical suggestions are interpreted in relation to the fourth industrial revolution and advertising education and manpower.

Table 1. Preparation of the Fourth Industrial Revolution in College Advertising Curriculum

OHHGBW_2019_v10n3_141_t0001.png 이미지

Table 2. Need for Improvement for Suitable Advertising Curriculum in the Fourth Industrial Revolution

OHHGBW_2019_v10n3_141_t0002.png 이미지

Table 3. Methods of Operation for Suitable Advertising Curriculum in the Fourth Industrial Revolution

OHHGBW_2019_v10n3_141_t0003.png 이미지

Acknowledgement

Supported by : Hanyang University

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