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Satisfaction and Continuous Use Intention of Internet-only Banks

케이뱅크와 카카오뱅크 이용자들의 만족도와 지속 사용 의도의 결정 요인

  • Kim, Hyo Jung (Konkuk University Social Science Research Institute) ;
  • Lee, Seung Sin (Konkuk University Department of Global Trade and Consumer)
  • 김효정 (건국대학교/사회과학연구소) ;
  • 이승신 (건국대학교/글로벌비지니스학부 글로벌통상.소비자전공)
  • Received : 2018.09.26
  • Accepted : 2018.12.18
  • Published : 2019.02.28

Abstract

Internet-based financial services are being increasingly integrated into consumers' daily lives. Internet-only banks have emerged as a powerful tool accelerating financial inclusion. This study investigates the satisfaction and continuous use intention predictors for Internet-only banks. We employed an extended post-acceptance model and used six antecedent factors that included perceived usefulness, perceived ease of use, privacy risk, functional risk, subjective norms, and network externality. All 351 participants used Internet-only banks and were 20-40 years of age. A self-administration online survey was conducted. SPSS 23.0 analyzed the frequency, description, and multiple regression analysis. The results of current study are as follows. The education, perceived usefulness, perceived ease of use, and network externality positively influenced the satisfaction of Internet-only banks. Privacy risk negatively influenced satisfaction with Internet-only banks. Perceived ease of use, subjective norm, network externality, and satisfaction positively influenced the continuous use intention of Internet-only banks. The results of our study provide a better explanation of important factors that could enhance the understanding of satisfaction and continuous use intention for Internet-only banks. Furthermore, this study extends the antecedent variables to the knowledge of financial services and enlarges the understanding of users' post-adoption behaviors.

Acknowledgement

Supported by : National Research Foundation of Korea

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