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Evolution of corporate social contribution activities in the era of the Fourth industrial revolution

4차 산업혁명 시대의 기업사회공헌 활동의 진화

  • Received : 2018.10.02
  • Accepted : 2019.01.04
  • Published : 2019.01.31

Abstract

Recently, studies on the fourth industrial revolution have been actively conducted in the areas of government, business, and academia. Corporate business models that utilize the major agendas of the fourth industrial revolution such as robots, artificial intelligence, Internet of things (IoT), and block chains have been created, and various changes have occurred in not only business, education, and living environments but also in international relations. In this study, we looked at changes in social contribution activities from the perspective of a company facing impacts of the fourth industrial revolution. This study examines the definition and activities of corporate social contribution and how we can contribute to society through corporate activities. 'AT Educom', LG Uplus 'Social Contribution through IoT', KT's anti-infectious disease prevention platform and cases of Intel using IoT. In addition, we have presented what we need to do in the future to promote corporate social contribution activities that will make more meaningful impacts on how corporate social contribution activities will change according to technology development. The first, measuring the performance of corporate social contribution activities needs a standardized methodology and social contribution activities through platform business and ICT should be actively pursued. Lastly, social contribution activities between companies and sectors will increase.

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Fig. 1. The Pyramid of Corporate Social Responsibility (Carroll, 1991)

Table 1. Corporate CSR activities (The Federation of Korean Industries, 2006)

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Acknowledgement

Supported by : 서울과학종합대학원

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