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Evaluation of User Satisfaction and Image Preference of University Students for Cherry Blossom Campus Trail

대학생들의 캠퍼스 벚꽃터널 산책로 이용 만족도와 이미지 선호도 평가

  • Lee, In-Gyu (Graduate Department of Environmental Science and Landscape Architecture, Daegu Catholic University) ;
  • Eom, Boong-Hoon (Graduate Department of Environmental Science and Landscape Architecture, Daegu Catholic University)
  • 이인규 (대구가톨릭대학교 대학원 환경.조경학과) ;
  • 엄붕훈 (대구가톨릭대학교 대학원 환경.조경학과)
  • Received : 2019.08.04
  • Accepted : 2019.10.20
  • Published : 2019.12.31

Abstract

This study investigated Post-Occupancy Evaluation (POE) of cherry blossom trails 'Cherry Road' in Daegu Catholic Univ. campus, at Gyeonsan-city, Korea. The evaluation focused on image preference and satisfaction of users i.e., students, using questionnaire surveys. A total 201 questionnaire samples were analyzed and most of the respondents were in the age group of 20. Frequency analysis was conducted on demographics, use behavior, reliability, and means. Factor analysis and multiple regression analysis were conducted for user satisfaction and image preference. Over 80% of visitors came with companions during daytime. The most common motives for use were strolling and walking, event and meeting, passing. For user satisfaction the mean scores were highest for landscape beauty (4.22), image improvement (4.14), campus image (4.08). Night lighting facility received the lowest score (3.32). Factor analysis concerning user satisfaction was categorized into environment-human behavior and physical factors. Multiple regression analysis showed that the overall satisfaction of user was significantly influenced by five independent variables: 'harmonious' (β=.214), 'night lighting facility' (β=.173), 'landscape beauty' (β=.208), 'lawn care' (β=.154), and 'walking trails' (β=.123). The mean scores of image variables were highest for 'beautiful' (5.81), 'bright' (5.67), and 'open' (5.64). The lowest scores was for 'quiet' (4.47). Exploratory factor analysis led to three factors being categorized: aesthetics, comforts, and simplicity. Result of multiple regression analysis indicated that the preference of space image was significantly influenced by five variables: 'bright' (β=.397), 'refreshing' (β=.211), 'cool' (β=.219), 'clean' (β=.182), and 'natural' (β=.-142). Hence, Cherry Road has a high level of user satisfaction and image evaluation, which is interpreted as having various cultural events and value for students on campus. To improve the satisfaction of Cherry Road in the future, it is necessary to secure night lighting, to manage trash cans, and to secure rest space.

Acknowledgement

Supported by : 대구가톨릭대학교

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