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A Study on Factors Influencing the Continuous Use Intention of Mobile Easy Payment Service: Integration of information system Post Acceptance Model and value model

모바일 간편결제 서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구 : 정보시스템 후기수용모델과 가치모델의 통합

Qu, Min;Kim, Eun Hee
;김은희

  • Received : 2019.02.12
  • Accepted : 2019.03.29
  • Published : 2019.03.31

Abstract

Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.

Keywords

Mobile Easy Payment Service;PAM;Post Acceptance Model;Value;Continuous Use Intention