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Convergence Strategy for Promoting the Admissions of Adult Learning in the College of Lifelong Education

대학의 평생교육체제 성인학습자 입시홍보 융합전략

  • Kim, In Sook (Department of social welfare & Business Administration, Tongmyong University)
  • 김인숙 (동명대학교 복지경영학과)
  • Received : 2019.05.20
  • Accepted : 2019.07.30
  • Published : 2019.12.31

Abstract

The purpose of this study was to empirically analyze the motivation of university lifelong education and the factors that are important in selecting it. In the motivation for participation of adult learners, learning new knowledge and skills in the first place and learning new things in the second place were good, so that they could learn together in the third place. Active school investment in faculty and staff will be needed to increase program diversity and quality through professionalism. Adult learners are getting information from the system they are interacting with, and furthermore, they learn the information from the public relations of university professors. Since they are acquiring paths and information through acquaintances, it is necessary to continuously promote the curriculum to unspecified adult learners. Advertisement should take advantage of various convergence strategies such as hanging banners in the area, publicity of the subway, local newspapers, word of mouth, SNS, and the Internet.

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