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Relation Among Consumption Value, Consumption Propensity and Customer Behavioral Golf Golf Participates in Consumption

골프참여자가 지각하는 소비가치, 소비성향 및 소비행동과의 관계

  • Shin, Myung-Soo (Department of Physical Education, Soongsil University) ;
  • Lee, Kye-Sok (Department of Physical Education, Soongsil University)
  • 신명수 (숭실대학교 생활체육학과) ;
  • 이계석 (숭실대학교 생활체육학과)
  • Received : 2019.09.09
  • Accepted : 2019.12.06
  • Published : 2019.12.30

Abstract

The purpose of this study is to grasp the value of consumption and the propensity to consume of participants in Golf and to clarify the relationship between Golf's behavior and consumption behavior. For example, the functional value, social value, Repetitive behaviors and other person's recommendation behaviors, which are the sub-factors of resource consumption, planning purchase, impulse purchase, show-off consumption, consciousness and consumption behavior of others, which are subordinate factors of emotional value. The final validated sample was 241 copies and the statistical program used to solve the purpose of this study with this material utilized PASW 18.0. PASW 18.0 was used to analyze the frequency, Analysis, reliability analysis, and multiple regression analysis, the following results were obtained. First, it was found that the value of consumption had a significant effect on the propensity to consume. It was found that the propensity to consume had a significant effect on the behavior of consumers.

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