The Effect of Temporal Distance on Risk Perception and Behavioral Intention : Based on Email Phishing

시간적 거리가 위험지각 및 행동의도에 미치는 영향 : 이메일 피싱을 중심으로

  • Jung, Koeun (Department of Psychology, Chungnam National University) ;
  • Min, Yoonki (Department of Psychology, Chungnam National University)
  • 정고은 (충남대학교 사회과학대학 심리학과) ;
  • 민윤기 (충남대학교 사회과학대학 심리학과)
  • Received : 2018.09.07
  • Accepted : 2018.10.17
  • Published : 2018.10.31

Abstract

The purpose of this study is to investigate the effect of psychological distance on risk perception and intention to behavior that directly cause risk. In each study, participants were informed about email phishing at each temporal frame. After that assessed their perceived risk (study 1), or indicated their intention to behaviour to protect personal information (study 2). As results, when the temporal distance is close, the risk of email-phishing is perceived as a high level despite the same information except for the temporal frame where the information was presented. Further, it was confirmed that social distance as another dimension of psychological distance interacts with temporal distance. In addition, when an e-mail requests personal information, the intention to behavior is lower than when it is not, and this difference is greater in the 'day' frame in which the temporal distance is close. These results support the construal level theory, suggesting that perception of the risk and the intentions of the behavior causing the risk may be different depending on temporal distance.

Acknowledgement

Supported by : 정보통신기술진흥센터

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