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A Case Study on Corporate Social Responsibility(CSR) of Domestic Cosmetics Companies

국내화장품기업의 사회공헌활동(CSR)에 대한 사례분석

  • Yoon, Jin-Suk (SKU Arts Institute, Seokyeong University) ;
  • Lee, Jae-Ha (Department of Business Management, Nam Seoul University)
  • Received : 2018.09.07
  • Accepted : 2018.10.20
  • Published : 2018.10.31

Abstract

The purpose of this study is to analyze the cases of social contribution activities of cosmetics companies and to suggest directions for related activities to be continued more effectively in the future. The case was analyzed through the report, public information, and interview with the person in charge. The main results derived from previous studies and case studies. First, social contribution activities of cosmetics companies are performed in a variety of ways such as education, business, medical care, health, environmental protection, culture, art, donation etc. Second, corporate social contribution activities and diversity were found to be highly correlated with firm size. Third, the effectiveness of social contribution activities can be enhanced through collaboration with social enterprises and professional organizations. Forth, strategic approach to social contribution activities, systematic public relations, and CEO's sense of responsibility have a major influence on related activities. Based on the results of this study, it has been suggested that CSR activities of cosmetics companies can be made more effective.

Acknowledgement

Supported by : Namseoul University

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