An Analysis of Social Influence on University Students' Job Preferences and Entrepreneurial Intention

대학생의 취업선호도와 창업의도에 관한 사회적 영향관계 분석

  • Kim, Yu Shin (Dept. of Technology Entrepreneurship, Graduate school, Dongguk University) ;
  • Sung, Chang-Soo (Dept. of Technology Entrepreneurship, Graduate school, Dongguk University) ;
  • Park, Joo Y. (Dept. of Technology Entrepreneurship, Graduate school, Dongguk University)
  • 김유신 (동국대학교 기술창업학과) ;
  • 성창수 (동국대학교 기술창업학과) ;
  • 박주연 (동국대학교 기술창업학과)
  • Received : 2018.07.30
  • Accepted : 2018.10.20
  • Published : 2018.10.28


The purpose of this study is to investigate the reasons for preferring employment and the social influencing factors to improve future entrepreneurial intentions. Especially, this study investigates the influence of social influences such as parents', acquaintances, and individuals' experience of start - ups and employment and entrepreneurship club experiences on career choice of students who prefer employment. For this purpose, qualitative research method was applied to students who selected entrepreneurship career course among college students who completed entrepreneurship education. The results of this study are as follows: stable income, system experience, preference for parents' employment, lack of funds and lack of knowledge on start-ups. In addition, it was found that the intention of start-up is increased according to the experience of start-up of the acquaintance among the social influences of students who prefer employment. The result of this study suggests the methodology and learning direction of entrepreneurship education which can improve entrepreneurship intention and understanding of university students. In addition, this study proposes future research related to entrepreneurship education through empirical analysis.


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