The Effects of Subjective Beliefs and Values on Use Intention of Artificial Intelligence Robots: Difference according to Occupation and Employment

인공지능 로봇에 대한 주관적 신념과 가치가 이용의도에 미치는 영향: 직종 및 고용형태에 따른 차이 비교

  • 석승혜 (강원대학교 사회통합연구센터)
  • Received : 2018.07.03
  • Accepted : 2018.07.17
  • Published : 2018.07.28


This paper examine how acceptance of AI robots can be achieved according to occupational groups when the discourse on human labor and occupation changes due to the new industrial revolution is spreading steadily. Previous research on the acceptance of new technologies and products has predicted use behavior through subjective beliefs and values that do not change well over the short term. Therefore, this study compares the beliefs, values, and use intention of AI robots according to occupation. As a result, the subjective belief factor for AI robots was classified into belief in rationality(reason) and belief in benevolence(emotion). The value factors were divided into acceptance value(role performance, communication, social comparison) and avoidance value(risk, complexity). There was a significant difference in the effect of these on the use intention of AI robot by occupation and employment types. This result suggests that there are gaps in the occupation group at the rate of technology acceptance, as opposed to the existing prediction that AI robots will be rapidly expanded by professionals.


Supported by : 한국연구재단


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