A study of business model research knowledge structure based on social network analysis

사회네트워크 분석을 활용한 비즈니스 모델 지식구조 분석

  • 류재홍 (세종대학교 일반대학원 경영학과) ;
  • 최진호 (세종대학교 일반대학원 경영학과)
  • Received : 2018.01.16
  • Accepted : 2018.05.18
  • Published : 2018.06.30


Business environment is shifting from industrial economy to knowledge based economy. Enterprises go through numerous trials for successful management in changing environment. Along with trial tests, research area has been growing simultaneously. Unlike initial research which focused on basic concepts such as: form of business model and success points. Current research emphasizes on actualization of business that enterprises plan, which brought academic research with perplex form of knowledge structure. On the other hand, there is limitation in understanding business model systematically due to preceding research primarily centered on analyzing definition and case study. In order to analyze knowledge structure, this study utilized social network analysis based on "relationship". For the analysis, 13,412 keywords were extracted from 36years worth of article or research related to business model stored in SCOPUS database. From the analysis, it was shown core research subject was INNOVATION and the number of co-authors has increased due to the academic diversity. Business model research is divided into five sub-categories (E-commerce, SMEs, sustainability, open-source, and e-book). Through cognitive map analysis on each of research characteristics of sub-category, it has shown that E-commerce, SMEs, sustainability, and open-source are core categories.


  1. 심재후, 최명길. 2013. "창업 온톨로지 구축을 위한 벤처창업 연구의 지식구조 분석," 지식경영연구 (14:4), pp. 75-86.
  2. 이동현, 이호, 김정민. 2016. "그래프 이론 및 네트워크 모델을 이용한 지식경영연구 논문 트랜드 분석," 지식경영연구 (17:1), pp. 1-16.
  3. Ahokangas, P. and Marko, J. and Jenni, M. 2014 "Cloud computing and transformation of international e-business models," A Focused Issue on Building New Competences in Dynamic Environments. Emerald Group Publishing Limited, pp. 3-28
  4. Braam, R. R. and Moed, H. F. and Van Raan, A. F. 1991. "Mapping of science by combined cocitation and word analysis," Journal of the American Society for information Science (42: 4), pp. 233-251.<233::AID-ASI1>3.0.CO;2-I
  5. Callon, M. and Rip, A. and Law, J. 1986. Mapping the dynamics of science and technology: Sociology of science in the real world, Palgrave Macmillan UK.
  6. Capo, C. and Odile C. 2013. "Supply Chain Organisation for Proximity Distribution: Comparison between French and Japanese Models," Supply Chain Forum: An International Journal. (14: 3), pp. 30-41.
  7. Chen, Y. and Yuh, C, and Meng, W. 2011. "Distributed product knowledge service: model nd system framework." The Service Industries Journal (31-3), pp. 483-508.
  8. Chen, Q. and Ning, Z. 2015 "Does e-commerce provide a sustained competitive advantage? an investigation of survival and sustainability in grow th-oriented enterprises," Sustainability (7-2), pp.1411-1428.
  9. Choi, J. and Yi, S. and Lee, K. C. 2011 "Analysis of keyword networks in MIS research and implications for predicting knowledge evolution," Information & Management (48-8), pp. 371-381.
  10. Choi, J., and Hwang, Y.-S. 2014 "Patent keyword network analysis for improving technology development efficiency," Technological Forecasting and Social Change, (83), pp. 170-182.
  11. Clauset, A. and Shalizi, C. R. and Newman, M. E. 2009. "Power-law distributions in empirical data," SIAM review (51: 4), pp. 661-703.
  12. Daeyoup, K. and Kim J. 2015 "Business model innovation through value delivery differentiation: Multiple case studies," Indian Journal of Science and Technology (8-21), pp. 1-7.
  13. De Bellis, N. 2009. Bibliomet rics and citation analysis: from the science citation index to cybermetrics, Scarecrow Press.
  14. Enders, A. and Jelassi, T. 2000. "The Converging Business Models of Internet and Bricks-and-Mortar Retailers," European Management Journal (18: 5), pp. 542-550.
  15. Eurich, M. and Weiblen, T. and Breitenmoser, P. 2014. "A six-step approach to business model innovation," International Journal of Entrepreneurship and Innovation Management (18: 4), pp. 330-348.
  16. Eveland, W. P and Marton, K. and Seo, M. 2004. "Moving beyond just the facts the influence of online news on the content and structure of public affairs knowledge" Communication Research (31: 1), pp. 82-108.
  17. Fitzsimmons, J. A. and Jorge, O. 2002. "Evolution of B2C e-commerce in Japan," International Journal of Business Performance Management (4-4), pp. 202-217.
  18. Freeman, L. C. 1979. "Centrality in social networks conceptual clarification," Social networks (1: 3), pp. 215-239.
  19. Ghosh, S. and Tano-Debrah, K. and Aaron, G. J. and Otoo, G. and Strutt, N. and Bomfeh, K., Furuta, C. 2014. "Improving complementary feeding in Ghana: reaching the vulnerable through innovative business-the case of KOKO Plus," Annals of the New York Academy of Sciences (1331: 1), pp. 76-89.
  20. Guvenen, O. 2016. Business models for electronic markets, Bilkent University.
  21. Hargrave, J. 2014 "Disruptive Conclusions: The Future of Australian Educational Publishing," Journal of Scholarly Publishing (45-2), pp.186-196.
  22. Hartshorne, R. 2015. "Outsourcing of information and knowledge services: A supplier's view," Business Information Review (32-2), pp. 103-109.
  23. Heinz, S. and O'Connell, J. F. 2013. "Air transport in Africa: Toward sustainable business models for African airlines," Journal of Transport Geography (31), pp. 72-83.
  24. Hu, Jiming, and Yin Zhang. 2015 "Research patterns and trends of Recommendation System in China using co-word analysis," Information Processing & Management (51:4) pp. 329-339.
  25. Kim, D. 2013 "Under what conditions will social commerce business models survive?," Electronic Commerce Research and Applications (12-2), pp. 69-77.
  26. Kimble, C. and Hua, W. 2012. "Transistors, electric vehicles and leapfrogging in China and Japan," Journal of Business Strategy (33.3), pp. 22-29.
  27. Koh, M. and Youn, S. 2016. "Investigation on the Business Model of Multi-Channel Network of Online Platform," International Telecommunications Policy Review (23: 1), pp. 1-36.
  28. Kushida, K. E. 2011 "Entrepreneurship in Japan's ICT sector: Opportunities and protection from Japan's telecommunications regulatory regime shift," Social Science Japan Journal (15-1), pp. 3-30.
  29. Law, J. and Whittaker, J. 1992. "Mapping acidification research: A test of the co-word method," Scientometrics (23: 3), pp. 417-461.
  30. Lee, Y. and Juneseuk S. and Yongtae, P. 2012 "The changing pattern of SME's innovativeness through business model globalization," Technological Forecasting and Social Change (79-5), pp. 832-842.
  31. Li, Jinfeng and Ming-Huang Wang, and Yuh-Shan Ho. 2011 "Trends in research on global climate change: A Science Citation Index Expanded-based analysis." Global and Planetary Change (77:1-2), pp. 13-20.
  32. Lohmann, G. and Koo, T. T. R. 2013. "The airline business model spectrum," Journal of Air Transport Management, (31) pp. 7-9.
  33. Mutschke, P. and Haase, A. 2001. "Collaboration and cognitive structures in social science research fields. Towards sociocognitive analysis in information systems," Scientometrics (52: 3), pp. 487-502.
  34. Newman, M. E. and Girvan, M. 2004. "Finding and evaluating community structure in networks," Physical review E (69: 2), pp. 1-16
  35. Osterwalder, A. and Pigneur, Y. 2010. Business model generation: a handbook for visionaries, game changers, and challengers, John Wiley & Sons.
  36. Papagiannidis, S. and Michael, B. and Feng, L. 2008 "E-fulfilling the e-supply chain of digital print," International Journal of Information Technology and Management (7-1), pp.98-112.
  37. Paulose, H. and Sujith, N. 2015 "Open innovation in emerging markets: A business model perspective," Journal of Promotion Management (21-1), pp. 1-12.
  38. Pearson, J. and Merkert, R. 2014. "Airlines-within-airlines: A business model moving East," Journal of Air Transport Management (38) pp. 21-26.
  39. Prahalad, C. K. and Hamel, G. 2006. "The core competence of the corporation," Strategische unternehmungsplanung-strategische unternehmungsfuhrung pp. 275-292 Springer.
  40. Ritala, P. and Liisa, M. S. 2014 "Coopetition for radical innovation: technology, market and business-model perspectives," Technology Analysis & Strategic Management (26-2), pp. 155-169.
  41. Ross, P. K. and Michael, B. 2015 "Cloud computing as a facilitator of SME entrepreneurship," Technology Analysis & Strategic Management (27-1), pp. 87-101.
  42. Saebi, T. and Nicolai J. F. 2015 "Business models for open innovation: Matching heterogeneous open innovation strategies with business model dimensions," European Management Journal (33-3), pp. 201-213.
  43. Salvato, G. and Leontaritis, I. J. and Winstone, P. and Zelm, M. and Rivers-Moore, D. and Salvato, D. 1999. "Presentation and exchange of business models with CIMOSA-XML," Computers in Industry (40: 2), pp. 125-139.
  44. Scott, J. 2000. Social N etwork A nalysis: A Handbook, SAGE Publications.
  45. Sharma, S. K. and Jatinder ND. and Nilmini W. 2012. "A framework for designing the enterprise-wide e-commerce portal for evolving organizations," Electronic Commerce Research (6-2), pp. 141-154
  46. Strange, S. 2015. States and markets A&C Black.
  47. Teece, D. J. 2010. "Business models, business strategy and innovation," Long Range Planning (43: 2), pp. 172-194.
  48. Tian, X. and Bill, M. 2009 "Business models in digital book publishing: some insights from Australia," Publishing research quarterly (25-2), pp. 73-88.
  49. Timmers, P. 1998. "Business models for electronic markets," Electronic Markets (8: 2), pp. 3-8.
  50. Turner, W. A. and Chartron, G. and Laville, F. and Michelet, B. 1988. "Packaging information for peer review: new co-word analysis techniques," Handbook of quantitative studies of science and technology, pp. 291-323.
  51. Velu, C. 2015. "Business model innovation and third-party alliance on the survival of new firms," Technovation (35) pp. 1-11.
  52. Wirtz, B. W. and Pistoia, A. and Ullrich, S. and Gottel, V. 2016. "Business models: Origin, development and future research perspectives," Long Range Planning (49: 1), pp. 36-54.
  53. Yang, D. 2013 "UK Research Reserve: a sustainable model from print to E?," Library Management (34.4-5), pp. 309-323.
  54. Ye, Q. and Song, H. and Li, T. 2012. "Crossinstitutional collaboration networks in tourism and hospitality research," Tourism Management Perspectives (2) pp. 55-64.
  55. Young, S. 2010 "THE JOURNALISM "CRISIS" Is Australia immune or just ahead of its time?," Journalism Studies (11-4), pp. 610-624.
  56. Vasileiou, M. and Richard, H. and Jennifer, R. 2012 "Choosing e-books: a perspective from academic libraries," Online information review (36-1), pp. 21-39.
  57. Zhang, L. 2015 "Sustainable bike-sharing systems: characteristics and commonalities across cases in urban China," Journal of Cleaner Production (97), pp.124-133.
  58. Zhu, W. and Guan, J. 2013. "A bibliometric study of ser vice innovation research: based on complex network analysis," Scientometrics (94: 3), pp. 1195-1216.
  59. Zott, C. and Amit, R. 2013. "The business model: A theoretically anchored robust construct for strategic analysis," Strategic Organization (11: 4), pp. 403-411.