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Developing Competency Based Integrated Curriculum for Fostering Sports Marketer in Sports Industry

스포츠마케터 인재양성을 위한 역량기반 융합형 교육과정 개발

  • Kim, Jin-Se (Seoul Olympic Sports Promotion Foundation Korea Institute of Sport Science) ;
  • Ahn, Jai-Han (Seoul Olympic Sports Promotion Foundation Korea Institute of Sport Science) ;
  • Kim, Mi-Suk (Seoul Olympic Sports Promotion Foundation Korea Institute of Sport Science)
  • 김진세 (국민체육진흥공단 한국스포츠개발원) ;
  • 안재한 (국민체육진흥공단 한국스포츠개발원) ;
  • 김미숙 (국민체육진흥공단 한국스포츠개발원)
  • Received : 2018.04.17
  • Accepted : 2018.06.20
  • Published : 2018.06.28

Abstract

The purpose of this study is to develop a competency-based convergence curriculum for the development of sports marketers, sports talent in the sports industry. For this purpose, we conducted literature analysis, in-depth interviews and job analysis to derive necessary capabilities to become sports marketers, draw up a capability profile, and then developed a capability model through expert verification. Sports marketers ' capacity models were divided into sport marketing / PR and sports events by type of experience, with six common basic competencies including sports mind and 12 professional competencies including sponsorships. Sports marketers education courses developed based on capacity models are composed of understanding of sports industry, sports marketing communication, sports law, understanding of sports facility, sports facilities management, sports sponsorship, sports media, sports licensing, sports agent, sports event planning, sports event management, make a proposal, sports event field practice. The developed training courses for sports marketers will be used in colleges and private education institutions related to the sports industry, contributing to fostering and expanding sports industry talent.

Keywords

Sports industry;Competency model;Common basic competency;Professional competency;Competency based curriculum

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