A Study on the Recognition and Satisfaction of Aesthetic Plastic Surgery using Social Commerce

소셜커머스를 이용한 미용성형시술의 인식 및 만족도에 관한 연구

  • Yoon, Suhwa (Dept. of Cosmetology, Graduate School of Engineering Konkuk University) ;
  • Park, Cecilia (Dept. of Microbial Engineering, Graduate School of Konkuk University) ;
  • Li, Shun-Hua (Dept. of Beauty Education, Graduate School of Education Konkuk University)
  • 윤수화 (건국대학교 산업대학원 향장학과) ;
  • 박세실리아 (건국대학교 일반대학원 생물공학과) ;
  • 리순화 (건국대학교 교육대학원 미용교육학과)
  • Received : 2018.04.10
  • Accepted : 2018.06.20
  • Published : 2018.06.28


In this study, out of the 530 beauty social commerce users, 244 people who had experience purchasing coupons for cosmetic surgery were surveyed to analyze the impact of the awareness of cosmetic surgery on satisfaction and on the purchase of new products. The reason why we did not purchase the coupon for cosmetic surgery was because we did not have enough information and did not trust the company and aong the factors used for cosmetic surgery, convenience, satisfaction, and repurchase are found to have a positive (+) effect (p<0.001) and We recognized convenience as an important factor. therefore, It is believed that social commerce companies and aesthetic medical agencies will need to improve their customer service, how to use the site, and provide objective information.


Social Commerce;Aesthetic Plastic Surgery;Satisfaction;Convenience;Repurchase


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