DOI QR코드

DOI QR Code

기술, 개인, 상황 특성이 모바일 간편 결제서비스 이용의도에 미치는 영향 : 주관적 규범의 조절효과

Technical, Individual and Situational Factors Affecting Intention to Use of Mobile Easy Payment Service : Focusing on the Moderating Effects of Subjective Norms

  • 박현선 (경북대학교 경영학부 BK21+) ;
  • 김상현 (경북대학교 경영학부)
  • Park, Hyunsun (School of Business Administration, Kyungpook National University) ;
  • Kim, Sanghyun (School of Business Administration, Kyungpook National University)
  • 투고 : 2018.04.11
  • 심사 : 2018.06.20
  • 발행 : 2018.06.28

초록

정보통신기술의 발달, 스마트폰의 보편화, 정부의 규제완화 등에 힘입어 모바일 간편 결제서비스가 주요한 금융서비스로 빠르게 성장하고 있다. 이에 본 연구는 모바일 간편 결제서비스 이용의도에 어떤 요인들이 영향을 미치는지를 실증분석을 통해 살펴보고자 하며, 총 386명의 자료를 수집하여 AMOS 22.0을 이용해 분석하였다. 연구결과, 기술적 특성(상대적 이점, 보안성), 개인 특성(자기효능감), 상황적 특성(기존서비스신뢰, 기존서비스만족)이 지각된 가치에 정(+)의 영향을 미치는 것으로 나타났다. 또한, 지각된 가치는 모바일 간편 결제서비스 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 주관적 규범은 지각된 가치와 모바일 간편 결제서비스 이용의도 간의 관계를 강화하는 것으로 나타났다. 본 연구의 결과는 모바일 간편 결제서비스 관련 기업과 관련 연구 분야에 유용한 정보를 제공할 수 있을 것으로 기대한다.

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