Mediating Effect of Donation Motivation between Self-esteem and Donation Attitude of Adolescents

청소년의 자아존중감과 기부태도 사이에서 기부동기의 매개효과

  • Lee, Chang-Seek (Dept. of Health, Counseling and Welfare, Hanseo University) ;
  • Jang, Ha-Young (Dept. of Child and Elderly Welfare, Hanseo University)
  • 이창식 (한서대학교 보건상담복지학과) ;
  • 장하영 (한서대학교 평생교육학과)
  • Received : 2018.04.11
  • Accepted : 2018.06.20
  • Published : 2018.06.28


The purpose of this study was to investigate mediating effect of donation motivation between self-esteem and donation attitude of adolescents. For this purpose, 879 adolescents were surveyed in 4 cities and counties in the northwestern part of Chungcheongnamdo. This research was carried out by T-test and ANOVA to identify the difference of donation attitude according to general characteristics and by correlation analysis of main variables. Also hierarchical regression analysis was performed to identify the mediating effect and it was verified by Sobel test. The main results are as follows. First, donation attitudes differed according to gender, school level, and religion. Second, correlation analysis revealed a positive correlation between self-esteem, donation motivation and donation attitude. Third, regression analysis showed that both intrinsic donation motivation and external donation motivation were partially mediated between self-esteem and donation attitude. Finally, policies to increase donation attitude and donation behavior were discussed.


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