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Effect of drone's moving image on audience's flow, arousal of interest, emotional state

드론의 무빙 영상이 수용자의 몰입도, 흥미유발, 감정상태에 미치는 영향

  • 박덕춘 (동서대학교 미디어커뮤니케이션학부)
  • Received : 2018.02.06
  • Accepted : 2018.04.20
  • Published : 2018.04.28

Abstract

This experimental research explores the effect of drone's moving image on media audience's flow, arousal of interest and emotional state. Most previous researchers of media image effect insisted that camera movement should be abstained in order to give audience the feeling that movement of figures is in the contents story itself. and camera movement also can disturb natural viewing of audience. For the purpose of finding the effect of drone's moving image on media audience's flow, arousal of interest and emotional state, 2 groups of subjects composed of 56 university students were exposed to 2 different video clips, one with moving drone's image, the other with hovering drone's image. After this experiment, Questions which were designed to measure audience's flow, arousal of interest and emotional state were asked and analysed. This research found that subjects exposed to moving drone's image felt more interested and more positive emotional state than subjects exposed to hovering drone's image. However meaningful effect of drone's moving image on audience's flow was not found.

Keywords

Drone;Moving image;Flow;Arousal of interest;Emotional state

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