- Volume 16 Issue 4
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A study on factors affecting consumers' information retrieval activities: Focusing on outbound tourism consumers in Japan and South Korea
소비자의 정보 검색 활동에 영향을 미치는 요인에 관한 연구 한국과 일본의 아웃바운드 관광 상품 소비자를 중심으로
- Bae, Jongmin (Gradaute School, College of Commerce, Nihon University)
- 배종민 (일본대학교 상학연구과)
- Received : 2018.02.28
- Accepted : 2018.04.20
- Published : 2018.04.28
Information is very important for modern consumers, and the factors that have a great influence on product purchasing. Accordingly, elucidating factors affecting the retrieval process of information is an important. This study identifies factors that affect tourism information retrieval activities. First, it was carried out the meta analysis of tourism information, repurchase intention, attitude toward technology, and information utilization. Through the meta analysis, hypothesis model about each factor of information retrieval and repurchase of tourism products was suggested. The hypothesis model was verified by a survey of Korean and Japanese tourists. As a result, it is confirmed the relationship between the above factors. The results of this study are expected to contribute to the development of a tourists' information usage model in the future.
Tourism marketing;Korea;Japan;The use of information;The factors of search activity
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