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A Study on Consumer Recall Competency and Recall Experience

우리나라 소비자의 리콜 역량과 리콜 경험에 관한 연구

  • Koo, Hye-Gyoung (Department of Consumer Science, Chungnam National University)
  • 구혜경 (충남대학교 소비자학과)
  • Received : 2018.02.02
  • Accepted : 2018.04.20
  • Published : 2018.04.28

Abstract

In Korea, the number of recalled products is steadily increasing annually, but the recall participation rate of consumers is very low. This study looked at recall competency as a necessary factor for active recall participation by consumers. And identify the components of the recall competency and identify the recall competence factors that influence recall experience. To this end, we examined the recall experience and recall capacity of 1,626 adult consumers in Korea. As a result, five factors of recall participation will, recall related skill, recall policy recognition, subjective knowledge and objective knowledge were derived. As a result of comparing recall competencies among recall experience and non-recall experience, there were statistically significant differences in all competency factors. Recall related skill and subjective knowledge competency were significant factors for recall experience. In order to improve the effectiveness of the recall system, it is important to improve the recall information and increase access to information retrieval in order to increase the recall participation rate by strengthening the recall capacity of consumers.

Keywords

Consumer Recall;Recall policy;Recall Competency;Recall skill competency factor;Subjective recall knowledge competency factor

Acknowledgement

Supported by : Office for Government Policy Coordination·Prime Minister's Secretariat

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