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The Relationship between Eating Out Consumption Propensity, Dessert Cafe Satisfaction, Psychological Well-Being and Quality of Life

외식소비성향과 디저트카페 만족, 심리적 행복감, 삶의 질 간의 관계

  • Han, Ji-Soo (Dept. of Food Service Management & Hotel Culinary, Hyejeon College) ;
  • Lee, Hyoung-Ju (Dept. of Business Administration, Kyonggi University)
  • 한지수 (혜전대학교 호텔조리외식계열) ;
  • 이형주 (경기대학교 경영학부)
  • Received : 2018.02.06
  • Accepted : 2018.03.14
  • Published : 2018.03.31

Abstract

The purpose of this study was to investigate relationship between eating out consumption propensity, dessert $caf{\acute{e}}$ satisfaction, psychological well-being, and quality of life. The objective of this study was reached by verifying a hypothesis through empirical analysis. Data collection was conducted from November 10, 2017 to December 10, 2015, and 250 copies of the questionnaires were distributed. Of these, 243 valid copies of the data were used for the analysis except for the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only health pursuit type and quick & convenience pursuit type had a significant influence on satisfaction of dessert cafe. On the other hand, economic value pursuit type, eating out enjoyment pursuit type, and atmosphere pursuit type did not significantly affect dessert cafe satisfaction. Second, among the eating out consumption propensity, there were significant influences on psychological well-being in order of atmosphere pursuit type, eating out enjoyment pursuit type, economic value pursuit type. On the other hand, the health pursuit type and the quick & convenience pursuit type did not significantly affect psychological well-being. Third, satisfaction of dessert cafe had a significant effect on psychological well-being. Fourth, psychological well-being has a significant effect on the quality of life compared to dessert cafe satisfaction. The result of this study is supposed to be utilized as an instrumental data for establishing a strategy for differentiating dessert cafe to improve the quality of life through grasping the eating out consumption propensity to increase satisfaction and psychological well-being in dessert cafe.

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