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A Study on the Effect of Accept Intention for Internet-Only Bank According to Service Providers

서비스 제공자에 따른 인터넷 전문은행 서비스 수용의도에 미치는 영향에 관한 연구

  • Jung, Sung-Gwang (Department of Business Administration, Busan University of Foreign Studies)
  • 정성광 (부산외국어대학교 경영학과)
  • Received : 2018.11.12
  • Accepted : 2018.12.10
  • Published : 2018.12.31

Abstract

The purpose of this study is to examine service acceptance process of Internet-Only Bank centered on perceived usefulness, confirmation, service satisfaction, adoption intention. this study examine relation of perceived usefulness, confirmation, service satisfaction based on previous studies. And we examine the effect of Internet-Only Bank satisfaction on adoption intention. Also, we studied the relationship between perceived usefulness, confirmation, service satisfaction according to Internet-Only Bank services providers. The following are main results of this study. First, perceived usefulness, confirmation have significant effects on service satisfaction. Second, service satisfaction of Internet-Only Bank have a positive effect on adoption intention of Internet-Only Bank. Third, The relationship between perceived usefulness, confirmation and service satisfaction is differ depending on Internet-Only Bank services providers. Based on these findings, in this study examined the significant influence of Internet-Only Bank. Through this study, we propose to marketing practitioners the need for a splitted strategy based on Internet-Only Bank services providers.

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