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A Study on Reuse Intention of the Easy Payment Service

간편 결제서비스 재사용의도에 관한 연구

  • Kim, Jun-Woo (Dept. of Business Administration, Incheon National University) ;
  • Nam, Jung-Ki (Dept. of Business Administration, Incheon National University) ;
  • Jeon, Dong-Jin (Dept. of Business Administration, Incheon National University)
  • Received : 2018.03.22
  • Accepted : 2018.11.20
  • Published : 2018.11.28

Abstract

The purpose of this study is to design the easy payment service research model and to find the influencing effect on the intention for the reuse of easy payment service by analysing the factors such as the social influence, the promotion condition, the security and the convenience as UTAUT model has. Also the research model employs the trust and the user satisfaction as parameters. The result shows that even though people feel the trust due to the convenience by the social influence, it has a negative influence on the user satisfaction if the risk recognized in the easy payment service and the weakness in the security are anticipated. The results of this study are academically meaningful as they established the research model for the easy payment service and the theoretical basis of the easy payment service area; they have provided the various practical implications.

Keywords

Fintech;Convenient Payment System;Security;Convenience;Intention to Reuse

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Fig. 1. Research Model

Table 1. Easy Payment Service(EPS) Use Intention Research

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Table 2. Reliability Analysis

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Table 3. Validity Analysis

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Table 4. The Result of Path Analysis

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Acknowledgement

Supported by : Incheon National University

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