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A Empirical Study on Effects of Dynamic Capabilities and Entrepreneurial Orientation of SMEs on Big Data Utilization Intention

중소기업의 동적역량과 기업가지향성이 빅 데이터 활용의도에 미치는 영향에 관한 실증연구

  • Han, Byung Jae (Dept. of Techno Management, Graduate School, Hoseo University) ;
  • Yang, Dong Woo (Dept. of Techno Management, Graduate School, Hoseo University)
  • 한병재 (호서대학교 일반대학원 테크노경영학과) ;
  • 양동우 (호서대학교 일반대학원 테크노경영학과)
  • Received : 2018.09.11
  • Accepted : 2018.11.20
  • Published : 2018.11.28

Abstract

In a rapidly changing environment, dynamic resources have become important factors for companies, the use of Big Data come into focus new core value of business but researches on the major resources and capabilities of companies are insufficient. In this study, the effect of dynamic capability and entrepreneurial orientation in the SMEs on the intention of Big Data utilization are explored. For the purpose of empirical analysis, the survey condusted of 364 domestic SMEs to analyze the effect of dynamic capability on the intention of Big Data utilization through entrepreneurial orientation, performed a parallel multi-parameter analysis of using SPSS Win Ver.22.0 and PROCESS macro v3.0. The results of hypothesis testing showing that dynamic resources and entrepreneurial orientation had positive influence intention of big data utilization. For the determinants of Big Data utilization related to AI it provide suggestions thereby improving the understanding of dynamic capabilities and entrepreneurial orientation and helping to improve the management of SMEs.

Keywords

Dynamic capability;Opportunity search capability;Resource acquisition capability;Entrepreneurial orientation;Big data utilization intention

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Fig. 1. Research Model

Table 1. The demographic characteristics of respondents

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Table 2. Factor and Reliability analysis

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Table 3. Correlation coefficients

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Table 4. Effect of Dynamic Capability on Big Data Utilization Intention

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Table 5. Effect of Dynamic Capability on Innovativeness

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Table 6. Effect of Dynamic Capability on Risk taking

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Table 7. Effect of Dynamic Capability on Proactiveness

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Table 8. Effect of Entrepreneurial Orientation on Big Data Utilization Intention

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Table 9. Indirect effects of opportunity exploration capability on big data utilization intention

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Table 10. Indirect effects of Resource acquisition capability on big data utilization intention

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Table 11. Indirect effects of Resource reconfiguration capability on big data utilization intention

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