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A Study of VR News Characteristics on User's Effect: Focused on Recall, Understanding, Enjoyment, Visual Fatigue and Resue Intention

VR뉴스의 이용자 효과에 관한 연구

  • Song, Min-Ho (Industry-Academic Cooperation Foundation, Kyonggi University) ;
  • Lee, Min-Kyu (School of Media and Communication, Chung-ang University)
  • 송민호 (경기대학교 산학협력단) ;
  • 이민규 (중앙대학교 미디어커뮤니케이션학부)
  • Received : 2018.01.22
  • Accepted : 2018.03.20
  • Published : 2018.03.28

Abstract

The purpose of this study was to examine the effect of VR news focused on recall, understanding, enjoyment, visual fatigue and reuse intention through experimental study. Using Window SPSS 21.0 and AMOS 21.0 program, the data was analyzed by exploratory/confirmatory factor analysis, reliability analysis, correlation analysis and path analysis. The Results are as follows. First, presence and immersion among VR news characteristics influenced positively on users' recall of VR news. Second, presence, interactivity and immersion among VR news characteristics influenced positively on users' understanding of VR news. Third, presence, interactivity and immersion among VR news characteristics influenced positively on users' enjoyment of VR news. Fourth, presence among VR news characteristics influenced negatively on users' visual fatigue of VR news. Fifth, presence and immersion among VR news characteristics influenced positively on users' reuse intention of VR news. This study will provide on an important implication understanding VR news characteristics and VR news users.

Keywords

VR news;Presence;Interactivity;Immersion;Recall;Visual Fatigue

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