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The Effect of Crowdfunding Factors on Participational Intention -A Case of Chinese Participants

크라우드펀딩 특성이 참여의도에 미치는 영향 - 중국사례를 중심으로

  • Jia, Jing (Dept. of Advanced Industry Fusion, Graduate School, Konkuk University) ;
  • Lee, Cheol-Gyu (Dept. of Advanced Industry Fusion, Graduate School, Konkuk University)
  • 가정 (건국대학교 신산업융합학과) ;
  • 이철규 (건국대학교 신산업융합학과)
  • Received : 2018.01.25
  • Accepted : 2018.03.20
  • Published : 2018.03.28

Abstract

In this paper, a research model was designed to investigate the factors influencing the intention to the crowdfunding participator of China. The research model includes the platform factors, investor factors, and social factors, perceived ease of use, perceived usefulness and funding participants' intention. In this research, the data was collected by online survey, and in final analysis, 439 participators' questionnaires were used. The empirical paper proves research hypothesis by using SPSS 23.0. The results of the study are as follows: the crowdfunding platform factors, social factors and the participants' individual factors partially give positive effects to perceived ease of use and perceived usefulness; perceived ease of use gives positive effects to perceived usefulness. In addition, perceived ease of use and perceived usefulness have positive effects to participational intention. This paper provides a useful scheme for the better operation and promotion of crowdfunding. In the future, a comparative study of different types of crowdfunding is needed.

Keywords

Crowdfunding;Platform characteristics;Investor characteristics;Social characteristics;TAM model;Participational intention

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