- Volume 29 Issue 4
DOI QR Code
Cold persons' preference for warm persons: Effects of social exclusion on preference for persons depicted in warm colors
추운 사람의 따뜻한 사람 선호: 사회적 배제가 따뜻한 색과 연합된 사람 선호에 미치는 효과
- Received : 2018.11.23
- Accepted : 2018.11.23
- Published : 2018.12.30
Previous works have observed that persons who have experienced social exclusion have lower perceptions of body temperature and environmental temperature, and seek physical warmth such as warm drinks and warm water shower. The present study aimed to expand the results of these previous works to the dimensions of color emotions or color symbols. Hence, four experiments were conducted in which pictures of people with warm or cold colors applied to them were shown to the subjects, who were asked to evaluate the people in the pictures to determine whether their preferences changed depending on their perception of social exclusion. The results showed that the subjects with perceived social exclusion had stronger preferences for people in warm colors over those in cold colors, but the subjects without perceived social exclusion had no differences in their preferences for the people in the two types of colors. This study is significant in that it expanded the compensation hypothesis, which states that people try to compensate their psychological loss by pursuing external goals from the physical dimension to the emotional and symbolic dimensions. Furthermore, this study has implications in that it proposes the need for warm emotions in places where people who have experienced social exclusion are treated, such as psychological counseling centers.
social exclusion;emotional association;compensation hypothesis;color temperature;color symbol
- 이국희, 이형철, 안충현, 기명석, 김신우 (2015). 영상의 색온도와 향의 감성적 일치가 영상실감 향상에 미치는 효과. 한국HCI학회 논문지, 10(1), 29-41.
- 홍성균, 김경호, 이형철, 김신우 (2017). 형용사의 의미가 색 구별에 미치는 영향: 스트룹 과제를 통한 검증. 인지과학, 28(1), 27-42.
- Adams, F. M., & Osgood, C. E. (1973). A cross-cultural study of the affective meanings of color. Journal of Cross-Cultural Psychology, 4(2), 135-156. https://doi.org/10.1177/002202217300400201
- Bargh, J. A., & Shalev, I. (2012). The substitutability of physical and social warmth in daily life. Emotion, 12(1), 154-162. https://doi.org/10.1037/a0023527
- Diener, E., Ng, W., Harter, J., & Arora, R. (2010). Wealth and happiness across the world: Material prosperity predicts life evaluation, whereas psychosocial prosperity predicts positive feeling. Journal of Personality and Social Psychology, 99(1), 52-61. https://doi.org/10.1037/a0018066
- Gao, X. P., Xin, J. H., Sato, T., Hansuebsai, A., Scalzo, M., Kajiwara, K., ... & Billger, M. (2007). Analysis of cross-cultural color emotion. Color Research & Application, 32(3), 223-229. https://doi.org/10.1002/col.20321
- IJzerman, H., Gallucci, M., Pouw, W. T., WeiBgerber, S. C., Van Doesum, N. J., & Williams, K. D. (2012). Cold-blooded loneliness: Social exclusion leads to lower skin temperatures. Acta Psychologica, 140(3), 283-288. https://doi.org/10.1016/j.actpsy.2012.05.002
- IJzerman, H., & Semin, G. R. (2010). Temperature perceptions as a ground for social proximity. Journal of Experimental Social Psychology, 46(6), 867-873. https://doi.org/10.1016/j.jesp.2010.07.015
- Kasser, T., & Kanner, A. D. (Eds.). (2004). Psychology and consumer culture: The struggle for a good life in a materialistic world. Washington, DC: American Psychological Association.
- Nordgren, L. F., McDonnell, M. H. M., & Loewenstein, G. (2011). What constitutes torture? Psychological impediments to an objective evaluation of enhanced interrogation tactics. Psychological Science, 22(5), 689-694. https://doi.org/10.1177/0956797611405679
- Osgood, C. E., May, W. H., & Miron, M. S. (1975). Cross-cultural universals of affective meaning. Champaign, IL: University of Illinois Press.
- Petzold, C. (2002). Programming Microsoft Windows with C#. London, UK: Microsoft Press, Pearson.
- Sheldon, K. M., & Kasser, T. (2008). Psychological threat and extrinsic goal striving. Motivation and Emotion, 32(1), 37-45. https://doi.org/10.1007/s11031-008-9081-5
- Sherman, G. D., & Clore, G. L. (2009). The color of sin: White and black are perceptual symbols of moral purity and pollution. Psychological Science, 20(8), 1019-1025. https://doi.org/10.1111/j.1467-9280.2009.02403.x
- Solberg, E. G., Diener, E., & Robinson, M. D. (2004). Why are materialists less satisfied? In T. Kasser & A. D. Kanner (Eds.), Psychology and consumer culture: The struggle for a good life in a materialistic world (pp. 29-48). Washington, DC: American Psychological Association.
- Williams, L. E., & Bargh, J. A. (2008). Experiencing physical warmth promotes interpersonal warmth. Science, 322(5901), 606-607. https://doi.org/10.1126/science.1162548
- Williams, K. D., Cheung, C. K., & Choi, W. (2000). Cyberostracism: effects of being ignored over the Internet. Journal of Personality and Social Psychology, 79(5), 748-762. https://doi.org/10.1037/0022-35188.8.131.528
- Williams, K. D., Govan, C. L., Croker, V., Tynan, D., Cruickshank, M., & Lam, A. (2002). Investigations into differences between social-and cyberostracism. Group Dynamics: Theory, Research, and Practice, 6(1), 65-77. https://doi.org/10.1037/1089-26184.108.40.206
- Zhong, C. B., & Leonardelli, G. J. (2008). Cold and lonely does social exclusion literally feel cold? Psychological Science, 19(9), 838-842. https://doi.org/10.1111/j.1467-9280.2008.02165.x
Supported by : 한국연구재단