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Analysis of the Impact of Start-up Mentoring on Strengthening Business Capabilities of One-man Design Entrepreneur -Focusing on 'Creative Maestro Job Creation Project'

창업 멘토링이 1인 디자인 창업가의 비즈니스 역량 강화에 미치는 영향 분석 -'창의적 마에스터 일자리 창출사업'을 중심으로-

  • Received : 2017.12.26
  • Accepted : 2018.02.20
  • Published : 2018.02.28

Abstract

The purpose of this study is to examine the implications of the business start-up mentoring that overcomes limitations of government support projects' mentoring. The start-up mentoring of 'Creative Maestar Job Creation Project' supported to match mentors and mentees regardless of location, provide a SNS mentoring that allows 24-hour open consulting, and visit a products production site accompanying mentors and mentees. These institutional devices encouraged the preparers of design start-ups to develop effective communication skills and managerial mindset, not material support. In addition, mentors and mentees have become facilitators of learning that grow their mutual capabilities by constantly exchanging new ways of thinking, behaviors, and values. As a result, this study implies the importance of mentoring a talented person focusing on cultivating the qualities of a one-man design entrepreneur and a mentor's relationship with a mentor based on human trust.

Keywords

Start-up Mentoring;One-man Design Entrepreneur;Mentor;Mentee;Start-up Consulting

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